Arkenford

Online Research Buyers' Guide
sponsored by Ciao Surveys

www.arkenford.co.uk

About the company
Arkenford is a major independent full service agency, with an established track record of delivering fast, cost-effective, high-quality online research.

Our core focus is on the accurate and precise capture, use and development of data. We don’t believe online surveys should be flashy gimmicks; we see the online medium as one of the most important research channels available today.

Survey facilitation
We are experts in the use of Globalpark’s EFS Survey suite; with the facilities to develop intuitive and interactive online solutions for any conceivable survey requirement. We offer three tiers of programming and scripting service:

Basic – omnibus-style, quick, PR-snapshot polling
Medium – the ‘standard’ research tool
Advanced – incorporating bespoke solutions, multimedia and complex sample methodologies.

We have in-house expertise in both online software development and the development of complex analytical data models, so we can:

convert your questionnaire into an effective online survey
provide an appropriate sample of respondents
implement surveys based upon your own contact database
host and conduct your survey
provide you with clean, high-quality data,
provide panel advice.

In addition, all of our programmed solutions can be fully branded and colour matched to your own company website – or customised according to your needs.

Survey facilitation/analysis
If you want that little bit extra we can provide expert input to:

create a questionnaire that takes full advantage of the online medium – video inserts, drag & drop questions, real-time logic checks, etc
develop a survey interface that uses your or your client’s branding
define and manage sample quotas
provide a translation service
create a weighting structure for your data
provide cross-tabbed reports
add analytical insight, e.g. segmentation, demand modelling or pricing.

Other services
Our abilities are not simply restricted to programming clever surveys. We develop highly penetrating segmentation systems and modelling currencies, which lead the market in the fields of tourism research and advertising audience modelling. We also complement our numerical research with qualitative investigations and focus groups.

Company philosophy
Arkenford is independently owned, not tied to any parent organisation, and answerable only to our clients and the standards we set ourselves. We are therefore not restricted to proprietary, off-the-shelf research systems, nor in terms of which panel companies we approach to deliver respondent sample. Instead we will create a research programme that is tailored correctly and appropriately for your needs.

Our strength as a company is that every member of the team is an experienced research professional. We don’t confine technical developments to one department, with the researchers in another. All of our programming, analysis and survey creation is undertaken by staff with a deep understanding of the empirical science of commercial market research.

Coverage
Worldwide.

Type of contact
We use a range of panel suppliers, who provide us with a rich source of sample for any project. This provides a flexible solution for third-party sampling, enabling you to have:

the greatest choice of sampling options
the best coverage for your survey
the best-priced solution for your budget.

We also regularly use our clients’ own database information, managing the invite and fieldwork process completely in-house.

Major research activities
Our main focus as a company is quantitative research. Within this broad scope of work, we encompass the following:

questionnaire design that maximises the advantage of the online medium
sampling solutions encompassing a wide range of sources
survey programming and implementation
online application and web solution development
fieldwork management of both in-house communications and third-party panels
data analysis and weighting solutions for your data
statistical data modelling and reporting
segmentation and data application development.

Training and technical support
As leading users of one of the most innovative online research platforms around, we are well placed to offer any support or consultancy that you require. We handle all the design, development, implementation, hosting and data collection in house – as well as the analysis! We can handle any research problem and will work with you to develop the solution most appropriate to your requirements.

Typical projects
We don’t believe there is any such thing as a typical project – we view each new commission as a challenge to be focused upon without resorting to short cuts. We handle everything from small-scale, local tourism surveys, to worldwide consumer and product development research for world-leading brands. We provide the same care and attention to detail to all our clients, whether they require 500 responses or 50,000.

Contact details
Mark Lenel, Director
Arkenford Ltd
Mount Manor House
16 The Mount
Guildford
Surrey
GU2 4HS
UK

Tel +44 (0)1483 510310
Fax +44 (0)1483 510391
Email mark.lenel@
arkenford.co.uk

www.arkenford.co.uk