Toluna

About the company
Toluna is Europe's fastest-growing online research panel and technology provider. Toluna provides sample and custom panel building expertise to over 250 of the world’s leading market research and media planning agencies from offices across Europe and North America. Toluna has built and manages a pan-European panel community across 18 European and international countries, which has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium-quality survey research data. In addition, AutomateSurvey™, a highly robust and scalable hosted technology platform, enables research professionals to easily build, manage and run their own panels and surveys.

Online research panels
Toluna services market research professionals through the provision of panel and survey technology services. Our full service data collection services incorporate project management, questionnaire programming, hosting, translations, sample and data processing.

Survey facilitation/analysis
AutomateSurvey™ is Europe’s easiest-to-use, hosted, online survey and panel management solution. AutomateSurvey has a huge range of advanced survey scripting, reporting, analysis and panel creation and management functions, all accessed within a highly intuitive interface. AutomateSurvey is used in 50 major European organisations.

Other services

• 1.3 million active, highly responsive and highly profiled panellists across 18 European and international countries.
• Panel building – Europe’s panel building experts – recruit and maintain your own online research panel from broad B2C to niche B2B projects using Toluna’s unique 10-stage panel creation and management methodology.
• Advanced survey scripting technologies and consultancy – enhance the respondent experience with engaging animation, 3D imaging and video.
• Teen
• Gamers
• Mobile

Distinctive features

• Toluna’s panel community provides the most responsive source of reliable opinion.
• A unique mix of sample, panel building consultancy, training and survey technology.
• Quality processes and international experience provide industry-leading practices with flexibility to adapt to our clients’ individual needs.

Track record

• Established since 2000, Toluna is Europe’s fastest-growing online panel provider, with 100 employees across four countries. Our staff have a unique blend of research and online panel backgrounds from years of experience working with global research organisations.

Coverage

• Offices in London, Paris, Frankfurt and New York, with clients on four continents.
• Online panels in Australia, Austria, Belgium, Czech Republic, France, Germany, Greece, Ireland, Italy, Mexico, the Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the UK.

Type of contact
Toluna conducts online fieldwork amongst consumer and B2B audiences. Our panel profiling is the envy of the industry with 16 specialist panels: TolunaAuto™; TolunaB2B™; TolunaCosmetics™; TolunaFinance™; TolunaFashion™; TolunaFood and Drink™; TolunaGreen Consumer™; TolunaHealth™; TolunaHome™; TolunaHobbies™; TolunaMedia™; TolunaMobile™; TolunaSports™; TolunaTravel™; TolunaVideo Gamers™; and TolunaWeb User™.

Major research activities/formats supported
Online quantitative Ad hoc, tracking, diaries, in-home usage tests.
Online qualitative Recruit to qualitative offline, or online focus groups/bulletin boards.

Special techniques/branded offerings

• AutomateSurvey™ – the easy-to-use hosted technology solution for scripting online surveys.
• AutomateSurvey™ PanelPortal™ – an easyto- use panellist relationship and web portal management engine for creating and managing your own online research panels.

Training and technical support

• Full training and consultancy package available for all AutomateSurvey users.
• Panel building consultancy and training packages available.
• Experts in migrating offline work online – call to discuss individual requirements.

Typical projects
Size: from 100 to 100,000+ interviews
Scale: global
Specialist targets: automotive, B2B, health, mobile phones, media, household, sports, finance, travel, food, cosmetics/beauty, video games, web, green and ethical consumers, fashion and hobbies.