The Wire

About the company
The Wire offers online and telephone (CATI) data collection, both in the UK and worldwide. From fast-turnaround dips to year-long tracking surveys, we can handle all shades of the data collection spectrum, using the latest technology. We have:

• Wire Web – online surveys with a conjoint capability, hosted on site
• Wire CATI – 100 stations in a facility with a real buzz
• Wire Switch – instant crossover from telephone to online for the ultimate flexibility with switch and mixed-mode projects, from a single software platform
• Wire Live – online access to real-time progress and results
• Wire Sound – digital recordings and the ability to play soundfiles
• Wire Charts – save time preparing your presentations from tables or SPSS. We can provide you with your data in graphical format – charts, individual reports etc. – in Powerpoint, Word, Excel or HTML output.

Service
Small enough to provide exceptional quality and client service levels, and big enough to handle the speediest of data requirements, The Wire brings a forceful energy to online and telephone data collection – harness it and experience a different service dimension. It’s time you got connected...

Experience
Market sectors: automotive, chemicals, computers, education/training, finance/ investment, fmcg, IT, insurance, internet/new media, media (broadcast), media (print), pharmaceutical, telecommunications, travel/tourism.

Areas of expertise: advertising, branding, B2B, consumer, customer satisfaction, direct marketing/promotions, e-commerce, international, new product development, packaging/design, pricing, usage and attitude.

Coverage
Worldwide

Type of contact
B2B and consumer

Special techniques/branded offerings

• Conjoint data-collection module and analysis
• Coding of open responses or verbatim listings
• Analysis tables via email or hard copy
• Quanvert, Excel, Ascii and SPSS databases
• Online groups via our sister company, Viewpoint Field & Studios
• Full project design, reporting and consultancy available via our parent company, Illuminas

Typical projects

• 2,400 online interviews across 12 countries with young people about mobile phones
• 2,000 online interviews with personal banking customers about online banking security
• 300 online interviews with individuals regarding product design and packaging
• 300 telephone interviews with brand managers about product advertising
• 3,000 telephone interviews across 32 countries with board members regarding strategy

Further information

• Accredited standards: BS7911/MRQSA (Market Research Quality Standards Association), IQCS (Interviewer Quality Control Scheme)
• Translation services
• International interviewing resources