Synovate

About the company
Creative and curious, Synovate believes in understanding our clients’ business objectives and providing actionable recommendations to help them move forward. This approach has made us one of the world’s leading research companies, generating consumer insights that add impetus to major brands around the world. Our portfolio of leading research solutions cover: online and panel research, IVR technology, segmentation based on needs and motivations, brand equity and customer values, brand positioning and strategy, customer loyalty, ad and communications tracking, ad pre-testing, product testing and concept evaluation.

Full service research
Synovate ViewsNet is a consolidation and advancement of the ‘business-smart’ methods that Synovate researchers have long been applying to online and panel research. It brings together online and panel provision, the delivery technology, and the insights of specialists in this research field. Synovate’s corporate philosophy is that the highly prized benefits of speed, cost efficiency and accessibility must never be achieved at the expense of quality.

Survey facilitation/analysis
We provide high quality online and access panels for all data collection methods. Our comprehensive data capture and production services incorporate panel management expertise, online and offline sample selection, broadcast invitations, questionnaire design and programming, survey hosting, data retrieval and processing.

Distinctive features
Synovate will leverage its far-reaching global resources and market research solutions to conduct complex projects, integrating online and offline methodologies where appropriate. We can offer simple, low cost surveys where there is a need for fast, indicative research to support timely decision making with results in as little as 72 hours. Reliable, quality data and a fast turnaround of results are assured through the combined benefits of highly efficient project execution, expert knowledge in panel recruitment and management, and the matching of panellists to specific project needs.

Track record
With over 40 years of panel experience to draw upon, and 10 years of online panel experience, Synovate ViewsNet is a leader in the appropriate application of online and offline techniques to ensure the most accurate results for our clients.

Coverage
Our central operations function co-ordinates global efforts, providing seamless project management for national, international and global studies in over 200 countries. We have proprietary panels in North America, Asia Pacific and Western Europe, and access to a network of approved suppliers across the globe.

Type of contact
We have predominantly consumer panels, with the ability to select ‘sub panels’ of respondents defined by industry. We also have access to business panel samples through our network of approved suppliers.

Major research activities/formats supported
Panel description: We have over 2.5 million Synovate-owned panellists around the globe in 200 countries with many hard-to-reach specialty panellists. We use cutting-edge sampling software to design simple or complex targeted samples.

Special techniques/branded offerings
We conduct concept and product testing, customer satisfaction, brand and advertising tracking and U&A studies, to name but a few. We are experienced in consulting and offering the right solution for our clients using online data collection.

Through research on research, Synovate has become an established thought leader in the conversion of offline to online data collection methodologies. Furthermore, the linkage and combination of online and offline sources provide endless possibilities, combining face-to-face (central location or door-to-door), mail, telephone and online within a research initiative, as required.

Training and technical support
Synovate ViewsNet has a centre of excellence from which we develop and implement best practice procedures for online and panel research. Our recommendations to our clients are soundly based on an active experimental programme, a methodological database, continuous monitoring of legal developments and competitive activities around the world.

By using Synovate ViewsNet, clients will benefit from a research company that offers all data capture and sample-sourcing options, along with the expertise and resources to deliver a custom global research project – and all managed by some of the best research minds in the field and designed with the key customer objectives in mind.

Typical projects
Size: there are no typical projects for ViewsNet – sample sizes can range from 100 interviews to 100,000 interviews depending on the research undertaken. ViewsNet conducts over 6 million interviews annually with online panellists in 200 countries and 35 languages.
Scale: we are particularly skilled in multicountry project management, and our global centre of excellence gives us the edge in terms of cost and efficient project management.

Further information
Synovate ViewsNet is committed to helping clients improve their application of online and panel research through new product development. Both components can be adapted and refined to meet specific client needs, and we are currently generating new product ideas that leverage the ViewsNet platform. The evolution of these ideas comes not only from clients’ own requests, but also from an in-depth understanding of our clients’ business values and objectives and the unique attributes only online and panel research can provide.