QiQ International

About the company
QiQ International is an innovative quantitative agency that specialises in online research. We excel in integrating qualitative techniques into quantitative research, and employ the internet as a key tool for achieving this aim.

Online research allows us to delve deeper into the consumer mind by providing respondents with the freedom of completing surveys from the comfort of their own home. Peer and interviewer bias is removed and respondents give more considered, thoughtful answers, which in conjunction with our deep understanding of human psychology enables us to provide our clients with a deeper level of insight.

QiQ International forms part of the CRAMQiQ Group, a company that was established in 1969 following our founder Peter Cooper’s realisation of the value of psychology in market research. Today, our company philosophy and much of our research is still centred around psychology and we pride ourselves on our integration of human psychology into market research.

Full service research
We are highly experienced in conducting diagnostic quantitative research and offer a full service of quantitative solutions across a wide range of sectors, including automotive, business-to-business, drinks (alcoholic), drinks (non-alcoholic), E-commerce, electrical goods, finance/investment, fmcg – general, healthcare, internet/new media, media (broadcast and print), pharmaceutical, telecommunications, toiletries/beauty products.

Survey facilitation/analysis
We specialise in conducting online research, with the vast majority of our surveys being done via the internet. We favour online research as it allows us to get a deeper more emotional and spontaneous response.

Distinctive features
QiQ International balances a deeper understanding of the consumer mind with professional excellence to deliver strategic global insight. Each member of our group is uniquely trained to go below the surface of the mind and fully empathise with all aspects of life today.

Through our psychological heritage and passion for knowledge we constantly challenge existing ways of thinking, embrace change and empower our clients to really drive their brands forward in an ever-competitive marketplace

Track record
We have 20 years’ experience in conducting quantitative research, and throughout this time have maintained a specific focus on integrating qualitative and psychological techniques into quantitative research to provide greater sensitivity and more diagnostic research.

Coverage
Worldwide, including: Africa, Australasia, Central America, Central Asia, Central Europe, China, Eastern Europe, India/Pakistan, Japan, Middle East, Northern/Western Europe, North America, Russia, South America, South East Asia, the UK and the US.

Type of contact
International research into advertising, brand/branding, children/youth, consumer, new product development, packaging/design, pricing, usage & attitude, segmentation, customer satisfaction and more.

Major research activities/formats supported
Quantitative: Online, however also offering CAPI, CATI, executive/industrial interviews, hall tests, in-home/doorstep interviews, internet research/CAWI, online results and data portals, postal research, semiotics, street/mall interviews, telephone interviewing, web usability research

For our online research we offer a global network of panels that encompasses a range of specialist areas including consumer, youth, medical and IT, and spans 200+ countries worldwide.

Special techniques/branded offerings
Fusion™: the synthesis of in-depth qualitative and sensitive quantitative techniques, using a range of theoretical models and practical applications to provide statistics with qualitative insights.

The RESC™ model: used in both qualitative and quantitative research to dig deeper into the consumer’s mind and go beyond simply measuring emotion. The model employs the use of modern psychological research methods and a range of projective techniques, and allows us to analyse the social and cultural environments respondents are a part of, and therefore affected by, in addition to the rational and emotional considerations that impact on their relationships with brands, personal lifestyles and purchasing behaviour.

Training and technical support
Quantitative datasets are made available through our online portal, and allow clients to access their data instantly, monitor its progress throughout fieldwork and conduct data analysis. Each client has its own portal, which is password-protected. Portals are provided as an additional service to the detailed research report, or can be used as a more cost-effective reporting tool for projects with limited budgets.

Typical projects
Size: We specialise in both small- and largescale projects. Large-scale projects we have conducted in the past have included samples of 2000+ respondents.
Scale: Regional, national, international, global.