Pulse Group

About the company
The Pulse Group is a first-class offshore research process outsourcing (RPO) company, built exclusively to serve the market research industry globally. Its core services of collecting, processing, and analysing data empower its clientele to deliver insights, solutions and value onwards.

Survey facilitation/analysis
The Pulse Group specialises in facilitating the survey process via:

• designing and programming of surveys (CATI and CAPI)
• providing respondent access to online panels (CAWI) as well as telephone (CATI)
• the ancillary services of data-processing, and analysis once data is collected.

Other services
As an RPO company, Pulse also provides services encompassing:

• high-speed data-entry
• translation and coding
• data processing
• data analysis
• e-CRM.

Distinctive features
Being a market leader in the RPO sphere, Pulse is committed to providing value to its clients. Its outsourcing model and scale allow for several major advantages. For example:

• economies of scale pricing
• outsourced cost competitiveness
• 24/7 servicing
• international client servicing representatives
• geographic coverage
• experienced staff from the MR industry
• service excellence
• an award-winning company now powering 50% of the MR industry’s TOP 50.

Track record
The Pulse Group currently serves a majority of the Honomichl 50, as well as 20% of the leading MEDIA companies globally. Its services span across data-collection, to software development, however its emphasis is on providing a cost- and time-effective solution to its clients.

Coverage
Currently, Pulse operates the following offices globally:

• Sydney, AUSTRALIA
• Kuala Lumpur, MALAYSIA
• Amsterdam, NETHERLANDS
• London, UK (to be established in 2007)
• New York, US (to be established in 2007)

Major research elements supported

Questionnaire design
Sampling frameworks
Real-time analysis
Graphing/tabulation
Multi-language/languages supported
Range of analysis tools
Security
Offline methods		110-seat CATI centre
Ability for clients to access/manipulate data online

Special techniques/branded offerings
The Pulse Group’s main product offerings revolve around the area of data collection. It currently owns and manages 16 panels throughout the Asia-Pacific and Middle East region, as well as a multi-lingual call centre that spreads across Asia.

Its panels operate under the brand www.planet-pulse.com.

The one-stop-shop model allows for clients to enjoy a true end-to-end RPO solution.

Typical projects
Size: Range from $50,000–$150,000

Scale: Mainly Asia-Pacific focused, however a growing international element.

Specialist targets: B2C, B2B, ITDMs, PMEBs, mum's with kids, gamers, GPs etc.