OXT

About the company
OTX is one of the world’s leading online market research companies and the agency of choice for anyone looking to use the internet for more imaginative research.

We have pioneered new approaches in both online quantitative and qualitative to offer a full range of solutions – some off the shelf, others custom-made – which fully utilise the opportunities offered by the internet for more exciting and insightful research.

OTX is staffed with experienced researchers in the UK able to work at board level. In addition, we work closely with a number of forward-thinkers in the fields of advertising and entertainment to bring added insight to our clients.

Distinctive features
We don’t believe in churning out raw data at the lowest possible price without a thought for the design or analysis. We’re focused on offering you the best-in-class advice and research tools to give you value for money and a competitive advantage over your rivals.

Track record
OTX was formed in the US in 1999 and has quickly grown to sales of around £20m in 2006, making us one of the largest online research agencies in the world.

Our client base is extensive and includes multi-national companies from the packaged goods, entertainment, TV and agency sectors.

Coverage
OTX has offices in the US and UK and partners in China, Japan and Australia. We are able to coordinate online surveys anywhere in the world.

Type of contact
Our business is primarily focused on consumer research.

Major research activities/formats supported
Rather than operating an online panel, OTX has developed unique software to sample across multiple panels on a single survey without compromising on quotas. This benefits you in giving you access to far more people than any one panel company can offer and lowers any bias inherent in the recruitment method of each panel; it also ensures we can turn around surveys in the shortest possible timeframe.

Special techniques/branded offerings
We offer a full service encompassing quantitative and qualitative as well as sales forecasting.

Three of our most popular services are listed below, however our approach is to design surveys that meet your specific needs and not to sell off-the-shelf solutions.

• Pre-testing using the CEP® Test, which lets you understand the emotive and cognitive power of your advertising.
• Full-screen video for in-home programme testing (of programmes up to 30 minutes long).
• Using ‘virtual characters’ when researching children and ‘virtual stores’ for pack/price testing.

Training and technical support
OTX is staffed by classically trained research professionals, senior executives from client companies and software developers. The mix of research agency and client-side experience (at general manager or marketing director level) is an effective combination and ensures we can deliver insight from our surveys at a senior management level.

Typical projects
Our approach is to design surveys that make full use of the online medium to meet your needs. A typical project starts with us learning more about your business and objectives, and ends with us delivering actionable information.