Nunwood

About the company
Nunwood is a leading International research consultancy with coverage in over 40 global markets. Our client list contains many of the FTSE 100 brands from across all major industries, including Royal Mail, Britvic, Virgin Trains, Nokia, Norwich Union and Somerfield.

Our brand mantra is simple: we aim to deliver what our clients never dreamed possible and through our global end-to-end business solutions, we will help maximise your profit potential.

In 2004 and 2005, Nunwood was voted Market Research Agency of the Year by Marketing magazine.

Full service research
At Nunwood, the term full service has been redefined: it is no longer the provision of just qualitative and quantitative research.

Business solutions at Nunwood include:

• international research
• online research
• customer closeness panels
• customer value modelling
• market mix modelling
• market simulators
• insight optimisation
• market assessment
• customer retention
• revolutionising customer service
• mystery shopping
• retail services
• innovation
• service and product development
• emotional marketing and segmentation
• identity and branding
• advertising and communication
• film production
• FIZZ technology (online insight portals).

Distinctive features
At Nunwood, our way of working reflects the changing appetite amongst clients for less information and insights and more business solutions.

Industry consultants, researchers, economists and technology specialists seamlessly combine their skills at Nunwood to help clients identify and exploit profit opportunities more successfully than conventional ‘research specialists’.

Track record
We have extensive experience in the following sectors: retail, financial, fmcg, transport, food and drink, telecoms, automotive, education, public sector, utilities, and health and beauty.

Key clients include Nokia, Kraft, Vodafone, Virgin Trains, Orange, Royal Mail, Tesco and Britvic, to name but a few.

Coverage
We conduct international research through partnerships established in over 40 countries. Nunwood has offices in Leeds, London and New York.

Type of contact
Experience includes consumers and business customers for a wide range of industries including: online retailers, financial institutions, entertainment industries, consumer industries, education (institutions and supplies) and councils.

Major research activities/formats supported
Panel description: Great deal of experience in small panels. For example:

• Online retailer - diary panel (13 questionnaires over 6 months)
• Openwork mortgage advisory panel - 200 advisers; quarterly survey
• Teacher panel -1000 members; different questionnaires over time plus incentives
• European study preceding the release of a new children’s movie - 15,000 respondents across three countries.

• Ad hoc panels
• Vast experience in online retail satisfaction tracking and ad hoc research; for example, Christmas/Easter performance testing, non food/grocery
• Online concept testing
• Website evaluations for online shoppers
• Usage

• ideation
• ad development
• concept development
• product development.

Special techniques/branded offerings
Panel description: Great deal of experience in small panels. For example:

• Advanced surveys scripted using Askia seamlessly linked to Sawtooth conjoint software allows features such as card sort, multi-media (e.g. images, video clips and sound bites) as well as trade-off and multilevel adaptive choice exercises.
• Customer questionnaires scripted in a custom-built web page designed to mirror a clients’ own website.

Training and technical support
Online questionnaire design, survey management, panel management.

Typical projects
We have capabilities and experience in regional UK surveys together with multicountry international surveys.

Further information
Industry consultants, researchers, economists and technology specialists seamlessly combine their skills at Nunwood to help clients identify and exploit profit opportunities more successfully than conventional ‘research specialists’.