MetrixLab

About the company
MetrixLab (www.metrixlab.com) is the leading European online research firm, headquartered in the Netherlands (offices in London, Munich, Madrid). It is known for its proprietary internetbased research technology, advanced methods and international online consumer panels.

The agency invests significantly in developing innovative research solutions that will help companies to design effective advertising, produce winning websites, accelerate product and packaging development, and improve customer and employee loyalty.

Distinctive features
MetrixLab strongly believes in the need to offer innovative data collection techniques that are attractive to respondents. Only by actively engaging in research is it realistic to obtain deep insights and true reflections of what consumers think and believe, what drives them and how they behave.

Track record
MetrixLab serves clients globally, across multiple industries. These include Nike, Adidas, Pepsico, Coca-Cola, Sara Lee, Citroën, Mercedes, LandRover, General Motors, ING, Shell, Siemens, Canon, Lexmark and many others.

Coverage
MetrixLab’s projects are carried out on a local, regional and global level.

Major research activities/formats supported
The agency combines proven research methodologies with state-of-the-art online researching techniques, to offer clients research in four main areas:

• advertising research (on and off line, cross media, etc.)
• website research
• product and packaging research
• customer and employee satisfaction research.

Special techniques/branded offerings
ACE – Online Advertising Tracking Effectiveness
ACT – Advertising Creative Testing
CME – Cross Media Effectiveness
CONTACT – Concept Test
PACT – Packaging Test
WPM – Website Profile Monitor
XSMENT – Website Experience
CLASS – Customer Loyalty Assessment

Typical projects
Size: 100+ clients
Scale: Multicountry – national, regional and international
Specialist targets: fmcg, new media, publishers, finance, automotive