Lightspeed Research

About the company
Lightspeed Research is a global interactive market research solutions provider delivering effective online panels for effective business solutions. Through its network of proprietary panels and accredited panel partners, Lightspeed Research can provide access to consumers across 34 countries in Europe, North America and Asia-Pacific.

Lightspeed Research’s proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research operates speciality panels covering healthcare, media, financial services, automotive, B2B, telecommunications, family and more. The company also provides custom panel solutions for clients, building customised panels to address specific client needs.

Through Lightspeed Research, clients can reach both low-incidence and large samples cost-effectively, access extensive background information, and find their target audience through unique screening capabilities.

Lightspeed Research is a member of WPP, one of the world’s leading communications services companies.

Distinctive features
Lightspeed Research is committed to providing the highest quality online market research solutions for its clients. We work collaboratively with our clients to understand their research requirements, and coupled with stringent market-leading quality standards, Lightspeed Research is committed to delivering highquality research results on each and every research project.

Track record
Lightspeed Research was incorporated in May 2000 as a global provider of high-quality online market research solutions, specialising in qualitative and quantitative research methods. Currently the organisation has over 200 clients including market research companies, media planning agencies, management consultancies and corporate organisations.

Coverage
Lightspeed Research provides access to online panel members across 34 countries in the US, UK and APAC. Lightspeed Research offers clients regional and international market research solutions through local office locations in Basking Ridge, NJ, US; Wimbledon, UK; Tokyo, Japan; Paris, France; Frankfurt, Germany; and Sydney, Australia.

Type of contact
Lightspeed Research provides access to a global online panel network of pre-defined targeted consumers. Each panel member has been carefully profiled, enabling clients to efficiently target specific consumer groups for individual research projects. Lightspeed Research also provides services to those clients attempting to research the business-tobusiness marketplace through their SME and B2B panels.

Major research activities/formats supported

Online panels: provides access to panel members across 34 countries in the US, Europe and APAC.

Quantitative: provides clients with a quality online data collection service through its online panel network.

Special techniques/branded offerings

Speciality panels: allows direct access to prescreened panellists and their households and meets criteria for low-incidence populations. Panellists are screened from the proprietary Lightspeed Consumer Panels and provide a unique platform from which Lightspeed Research can conduct healthcare, automotive, finance, family/kids, mobile and SME research on behalf of its clients.

QuickMatch: identifies the ‘needle in the haystack’. QuickMatch is a short survey designed as a cost-effective means to prescreen the Lightspeed Consumer Panel for the purpose of identifying target respondents for further research.

Custom panels: exclusive panels that are developed to collect in-depth information to address clients’ specific business needs. The custom panels are an ideal and cost-effective way to communicate with general consumers, customers or a targeted audience on an ongoing basis.

Training and technical support
Lightspeed Research provides comprehensive training workshops for clients on the benefits and limitations of online data collection. Workshops focus on recruitment strategies, questionnaire design, sampling and survey planning, and give delegates a thorough understanding of the online data collection process.

Typical projects
Size: From regional studies with 200 respondents to multi-national tracking studies with thousands of respondents.

Scale: Projects can be regional, national or international in scope. Currently 80% of Lightspeed Research projects cover more than one country.

Specialist targets: consumer, family, healthcare, kids, automotive, beverages, media, technology, mobile, SME, finance.

Further information
Lightspeed Research’s online panels are recruited and maintained according to rigorous industry standards, ensuring quality and representative sampling. Global panel coverage enables surveys to be executed seamlessly, across multiple countries in native languages, allowing clients to undertake multinational studies efficiently.