Inter@ctive Market Research

About the company
Inter@ctive Market Research is an independent company created in Italy in 1999. Based on partners’ expertise coming from major companies such as P&G and Shell we developed the first Italian online panel and soon became a focal point in our country for online studies. Our business has grown year by year together with the development of the online research market, and 2006 ended with a turnover exceeding 1 million euros and more than 110 completed jobs.

Full service research
Even if we own the largest online panel in Italy, we are not just an access panel, but a full service market research institute. So we can support final clients and other market research companies in all phases of their projects, from questionnaire development and programming, to sample definition and selection, as well as sample providing, data saving and analysis.

Survey facilitation/analysis
In order to provide the most customised service to the client, our choice was to develop proprietary software applications compatible with the tools most used for analysis. Our management system, based on the Primisoft platform, allow us to select from the online panel even the most customised and sophisticated sample, to invite the right respondents you’re looking for.

Other services
Our services include:

• Project management
• Questionnaire development/programming/hosting
• Online access panel
• Online data collection
• Data cleaning/coding/analysis
• Customer understanding and business recommendations

Distinctive features
Our mission: Providing high-quality market research services to support our customers in business strategies and decisions, in order to be recognised as a leader in interactive research.
Our values:

• Customer satisfaction
• Technical excellence
• Respect panellists’ privacy
• Rigorous benchmarking

Track record
We started as pioneers in building an online access panel. In eight years of activity our business has become international and our panel pan-European. All major international institutes and global access panels trust us as an affordable and reliable partner for Italy and Europe.

Coverage
Our proprietary online panel is in Italy, the UK, France, Germany and Spain. For other countries we developed commercial agreements with reliable and high-quality local partners.

Type of contact

• General population
• Consumers targeted per market (fmcg, auto, finance)
• Physicians, patients, nurses
• B2B

Recruitment

• Speciality panel
• Web/phone recruitment
• Hard targeting segments

Methodology

• Online surveys
• Online focus groups
• Mail placement and online tests

Special techniques/branded offerings
Researches:

• Concept and product
• Adv pre, post, tracking
• Conjoint/choice analysis
• TURF analysis
• Pricing elasticity
• Market sizing
• Virtual shelf test
• CRM and blog.

Training and technical support
Training/technical support 24/7 helpdesk during the fieldwork. Technical support during all phases of project. On-site training on Primisoft platform available.

Typical projects
Size: 250–500–1000 consumers
Scale: Regional/national/international
Specialist targets: Housewives