Ipsos MORI

About the company
Ipsos MORI is the sum total of two successful research companies, Ipsos UK and MORI, which joined together in October 2005 to create the second largest research company in the UK. With a focus on Marketing, Advertising, Media, Loyalty, Social Research and Corporate Reputation, the company's 900+ staff offer a full range of quantitative and qualitative research services, as well as extensive international research capacity thanks to strong links with Ipsos companies around the globe. Working with hundreds of clients in both the private and public sectors, Ipsos MORI embraces both traditional and innovative research methods.

Ipsos MORI is part of the Ipsos Group, a global network of research companies, with a combined turnover exceeding 700 million euros.

At the heart of our business is the desire to inspire success through understanding people, target audiences and markets, and to drive top- and bottom-line growth. We provide intellectual rigour, with market-leading capabilities acting as both a catalyst and partner, helping clients make better decisions.

We are an innovative company focused on creating and fostering new research mediums that support insightful dialogues between marketers and consumers.

Our services include:

• online data collection
• online reporting
• online panels
• project management
• custom/bespoke panels to address specific client needs
• management coding.

Distinctive features
We are committed to quality and our panel recruitment and management procedures reflect this. We provide innovative solutions and have considerable expertise in helping clients manage the transition to online. Critically, we recognise that an online approach is not necessarily appropriate for every client, in every case. As a result clients can be assured that our advice is always based on the solution we consider most effectively meets your business needs.

Track record
We have a 50-year track record in the access panel arena. Consequently, we offer timely delivery of accurate and sensitive results based on the assurance of robust and representative sampling in all countries.

Coverage
Ipsos MORI has its own access panels, with extensive coverage in Europe, North America and Asia. We are actively managing over four million individuals worldwide.

Type of contact
We conduct all types of custom and syndicated research across our specialisms below

• Media
• Marketing and forecasting
• Advertising
• CRM
• Social and political

Special techniques/branded offerings
Web cruiser – profiling, screening to identify target audiences.

i:omnibus – online omnibus

Pack/price/range optimisation using virtual store

Advertising pre-testing

Building custom panels specific for clients needs

For further examples of our product portfolio see www.ipsos-mori.com/online

Training and technical support
Support and expertise is provided by our classically trained research teams.

Typical projects
Projects may be regional, national or international with sample sizes ranging from under a hundred to thousands. Target audiences are many and varied.