HPI

About the company
We are a full service agency – qualitative and quantitative – operating around the globe. We are insight and research specialists who are at the forefront of the development of online techniques that allow us to help you to ‘discover more’ ...

The HPI philosophy
HPI originated as a qualitative agency and although we are now 50/50 we pride ourselves on providing quant ‘with nerve endings’. Our specialism has always been brand, product and communications evaluation with depth. We have been pioneering a quali-quant approach to research since way before the web came along!

Imagine therefore our enthusiasm for this mould-breaking resource. We have devised surveys with previously unaffordable sample sizes and evolved new forms of question that tap emotional responses so much better than before. The culmination of this new direction is our Superglue suite of research techniques to evaluate multi-media communications (email us for details).

Experience
We run tracking surveys and communications pre-tests using online methodologies for some of the country’s most demanding clients, from AOL to Virgin. We utilise software that allows TV, press, posters, radio, bus sides, mailing packs etc. to be replicated on screen.

Among totally ad hoc assignments we have provided in-depth insights on market segmentation and brand strategy in such diverse markets as high-street retailers, highend bettors and hi-tech triple-play operators.

We use our own online facility (the HPI Global Meeting Space – see ‘Branded offerings’) to conduct focus groups, set preemersion tasks and follow up qualitative investigations worldwide.

About the company
We are a full service agency – qualitative and quantitative – operating around the globe. We are insight and research specialists who are at the forefront of the development of online techniques that allow us to help you to ‘discover more’ ...

Coverage
Worldwide

Type of contact
All consumer segments (including children from 12) and B2B (office and factory).

Major research activities

• For quantitative we typically use panels or client lists.
• For qualitative we more often recruit faceto-face ourselves.

Branded offerings
HPI’s Global Meeting Space includes chat room, bulletin board and secure file-sharing. We can conduct live groups in real-time and show them stimulus secured to the site (that is, viewable but non-downloadable); members of key target audiences can share ideas over a period of time; we can ‘silo’ those responding to an online quantitative questionnaire to the bulletin board/chat room to cover a response in more depth; we can ask respondents to go to the site after more traditional qualitative methods to review the discussion topic after living with an idea in the real world. In all a highly flexible tool that is not technology for the sake of technology but enables richer, deeper outputs to enable you to ‘discover more’.

Typical projects
For us the web is a tool and our online research studies are as varied as the projects we conduct by historically more conventional means.

Typical projects therefore cover brand and communication tracking, communication pretests and ad hoc brand and market studies of all types (for example, segmentation, strategy development, usage and attitudes).

Further information
For more about Superglue, the Global Meeting Space, tracking and any ad hoc queries just email us!