Dexterity

About the company
Dexterity is a leader in providing IT and knowledge process outsourcing (KPO) services for research and analysis.

Dexterity's vision is ‘To leverage the technological advancements and provide innovative solutions and services that empower our clients’ business systems today and transform the way they do business in future.’ Dexterity is a CMM Level 4 Company with ISO 9001:2000 certification for its services.

Dexterity is a member of market research organisations such as ESOMAR, CASRO and MRA, which provide the opportunity to help it stay close to the industry's needs.

Recent awards
Winner of Deloitte's Technology Fast 50 India 2006 award & Technology Fast 500 APAC 2006 award.

Listed and featured in Dun & Bradstreet's Top ITES and BPO companies in India, 2006 edition.

Survey facilitation/analysis
Dexterity's KPO division has initiated a Survey Helpline with the mantra ‘AD HOC, ROUND THE CLOCK’, to handle all phases of surveying from survey design, hosting, DP/analysis to reporting on a 24/7 basis.

The Survey Helpline addresses the key pain points of research firms and divisions by addressing the need for support anytime of the day, resource ramp-ups and schedule maintenance.

With Survey Helpline, Dexterity provides turnkey solutions from survey design through reporting or specific requests on survey programming, hosting, testing / QA, DP and reporting.

Other services
Some of Dexterity KPO's value-added services include desk research, CATI services, data mining/blog mining, buyer behaviour analysis, database validation and data reporting.

Distinctive features
Survey Helpline understands the ad hoc nature of the MR industry and works with you to meet uncertain client demands. Flexible resourcing option based on 'time and material' basis for multiple shifts. Cost benefits utilising the India advantage, providing 35–50% savings on survey expenses.

Continuous quality, not just for a good delivery but a focus right through until the completion of the research process.

Track record
Dexterity has had a ‘focused differentiation strategy’ since its inception in 1999, to be a leader in providing technology services for the research and analysis sector.

We have taken a leadership position in this space through innovative services and solutions, leveraging technological advancements and domain expertise/knowledge.

With continued efforts to develop expertise in this niche market, and coming up with irresistible value propositions for our clients, we continue to grow as a significant player in serving these market segments.

Coverage
Besides development facilities in Chennai (India) having 250+ resources and a 15,000 sq ft world-class development facility, Dexterity has offices in Frankfurt (Germany) and Columbus, (US). We serve over 75 global MR firms across 15+ countries.

Major research activities/formats supported

• Questionnaire design and hosting
• Sampling frameworks
• Real-time analysis
• Graphing/tabulation
• Multi-language/languages supported
• Range of analysis tools (SPSS, Wincross, Quantum, iso TAB)
• Offline methods supported (PAPI collection)