Ciao

About the company
Ciao GmbH, a Greenfield Online Company, provides clients with the ability to conduct research projects via the Internet, without making an investment in internal infrastructure, or technologies.

Online Fieldwork Services Ciao provides online fieldwork services for market researchers worldwide and owns deeply profiled proprietary online access panels across Europe, the Americas, Australia and Asia. We work with market researchers to enable their online studies. We can provide full service fieldwork project management but we do not provide market research insight or analysis.

Survey facilitation/analysis Ciao can provide a sample-only service or full service online fieldwork. For sample identification and extraction we source respondents from our deeply profiled panels. The issuing of survey invitations is automated using our own proprietary technologies to ensure accurate and timely fulfilment of the sample criteria. We can provide customised program and hosting, including Flash and multimedia and conjoints. Data collection is backed up by secure multiple-redundant servers and can be delivered in any major file format.

Other services Our panels, including our UK panel, are profiled in depth across a number of areas including media consumption, B2B, travel, automotive and healthcare. We’re able to preidentify a wide range of popular groups such as mobile telephone owners and pet owners. Where a target group is required who cannot be pre-identified we offer pre-screening services to get to niche target groups. We have programming facilities and easy-to-customise flash-based templates for ad tests, concept tests and shelf tests. We can incorporate multimedia using advanced programming, which allows use of streaming video and audio even in dial-up households. We also offer an omnibus with three to ten questions every two weeks.

Distinctive features
CfMC also offers a service bureau that can write computer specifications for clients’ questionnaires, host online surveys on behalf of clients, tabulate and generate real-time and dynamic reports. So not only can the Service Bureau offer the most powerful, feature-rich online data-collection tool available, we also have a team of very talented and experienced researchers to look after client studies to ensure the highest-quality service.

Full service research
What makes Ciao distinctive is the responsiveness of our online access panels. Our UK panel is based on a true online consumer community which engages respondents in much more than just taking market research studies. We adhere to our own golden rules of panel management, setting ourselves panel management standards that far exceed industry guidelines.

In addition, quality and client service are our two key core values at Ciao. We have gained client trust and loyalty through flawless and impeccable service; our clients can focus on developing their business and leave their online data collection projects in our hands, knowing that they will be executed perfectly. A dedicated quality manager is assigned to each project and an interdepartmental quality team ensures that best practices are being followed throughout the organisation.

Track record
Ciao GmbH is a wholly owned subsidiary and the European arm of Greenfield Online, pioneers in online research and online access panels since 1994. In the UK we work with over 125 clients, ranging from MR agencies, PR agencies, Ad agencies, media companies, consultants and marketing companies, including 15 of the top 20 MR agencies. We abide by all market research industry standards and guidelines, including ESOMAR. Our panels are used only for the purposes of conducting market research.

Coverage
Ciao owns and manages deeply profiled proprietary online access panels globally with millions of active panellists in more than 40 countries. In the UK our 300,000-strong panel is robust down to a very low level of geographic detail. Standard regional breaks are available, including ITV and Nielsen regions. It is possible create from postcode detail custom geographic breaks.

Type of contact
We can provide online sample, program and hosting for online surveys for both consumer and B2B market research studies profiled according to: interests, media, finance, career, travel, healthcare, automotive, internet and technology, games, household and basic demographic.

Major research activities supported
Ciao and Greenfield Online operate deeplyprofiled proprietary online access panels in UK, France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Denmark, Norway, Belgium, Austria, Portugal, Switzerland, Brazil, Canada, Mexico, the US, Australia, China, Japan, South Korea and India.

Panel profiling is internationally standardised where possible but with local customisation where needed. Our UK panel comprises 300,000 double-opt-in individuals and collects profile information on all standard demographics, business decision-making, lifestyle, health, automotive, media, personal finance, mobile telephones and gaming.

• Quantitative We provide sample, program and hosting for online surveys, including project management of tracking and longitudinal studies and custom panels.
• Qualitative We can provide and manage sample for market example, bulletin and blogging.

Special techniques/branded offerings
We have our own proprietary tools for sample extraction, panel profiling and management. Clients can track real-time progress of their online survey completions using our internetaccessible SUT (Survey Universal Tool). We script and report using industry-standard software from Confirmit or GlobalPark, and can offer conjoint modules within our programming services (Sawtooth and custom).

We offer a number of easily customisable survey enhancements to add interactivity to surveys at relatively low cost: Page Turner, Flash Video, Media Evaluator, Copy Magnifier, Card Sort, Bundle Sort and Shelf Testing.

Training and technical support
Each client has a dedicated project manager who is responsible for guiding the project through from the kick-off to the final delivery of data files. We have an in-house translation team, a dedicated multilingual quality assurance team and an experienced survey scripting and data processing team. Survey data is encrypted and backed-up in real-time with highly secure multiple-redundant servers.

Typical projects
Ciao offers its clients reliable internet survey solutions that are flexible and built-to-order for each research project. The company offers buyers of market research unparalleled access to millions of qualified and profiled respondents. We do everything from simple sample provision to large-scale international tracking studies. With Ciao you can customise your online survey.