Centurion Marketing Systems

About the company
Centurion Marketing Systems is the provider of the MARSC software tool for sampling and panel management, typically used for panel or customer satisfaction studies. It provides the means to set up a multi-dimensional target matrix and resting rules etc. to select sample lists from a database for use in online or telephone-based research projects.

For large and frequently used databases this process needs a specialist tool to reliably produce a statistically balanced sample while treating panellists or customers with respect.

MARSC also includes a web portal module for panellists to view and update their information being held and to claim prizes etc.

MARSC is an independent tool designed to operate alongside any interviewing software with simple processes for data transfer between systems.

Distinctive features
MARSC is a new concept in panel management, focusing strongly on the selection of samples for carefully targeted research projects. It allows the user to constantly refine the information kept about panellists in order to target those who are most likely to give good-quality answers to the research.

Track record
MARSC is now installed in over 20 companies, including some of the world’s biggest online panel providers. Some of these companies rely on MARSC to provide over 50 sample lists per day for business-critical research projects.

Coverage
From offices in the UK we support a global customer base with installations in the US, Europe and Australia.

Major research activities/formats supported

• Sampling systems: Centurion is a specialist in sampling from database for the purposes of producing a target matrix of statistically balanced sample names for research. Typically used in high-volume online research or for customer satisfaction studies.
• Online panel management: The MARSC panel management solution contains the web portal for panellists’ online access and also the selection of who to research. MARSC offers these two elements in one integrated system that is able to work alongside any interviewing package.