BrainJuicer

Online Research Buyers' Guide
sponsored by Ipsos MORI

www.brainjuicer.com

About the company
BrainJuicer Group plc is a full-service quantitative online agency working with 10 of the world’s top 50 companies. We combine award-winning techniques and patented technology to add qualitative insight to every quantitative project for richer insights and sharper decision making. Despite the added richness, even multi-country projects can be turned around in two weeks.

45 staff, 5 offices: London, Brighton, Rotterdam, New York, LA – servicing 81 clients and conducting research in 50 countries and 33 languages.

Innovation recognition:

Best Methodology Paper (ESOMAR)
Most Innovative Use of IT (Effective IT Awards)
Service Business of the Year (Start-Up Awards).

Full service research
Unique, quali-quant research specialising in the difficult ‘fuzzy front end’ of the innovation funnel: Brand Personality Profiling, Insights Validation, Creative Consumer Ideation, Predictive Market Screening, Comms Screening with emotional engagement metrics: Coke, GSK, Heineken, Heinz, Kraft, Masterfoods, McDonald’s, Motorola, Nestle, Orange, P&G, Pepsi, Pfizer, Philips, RBS, Shell, Sky, Unilever, Vodafone, Wrigley’s.

Survey facilitation/analysis
Our patented, proprietary survey platform enables the rapid deployment of complex, multi-media surveys with automated diagnostic gathering in any language. We organise all the fieldwork and sample provision from a network of access panels.

Online voxpops, Quali-Taxi and other services

Voxpops: To enrich quantitative results, we add webcam clips to ad/pack tests.
Quali-Taxi™: Why wait for an omnibus when you can order a taxi (with quali questions)?
Let the Creative Create: We can identify the 6% of consumers who have well above average creative skills.
Let the Market Decide: Use our awardwinning Predictive Markets technique to accurately screen large numbers of ideas.

Distinctive features
As well as a number of unique methodologies for ‘fuzzy front end’ research, we add qualitative insights to every quantitative research project. Our client directors are very experienced researchers most have worked client side and many have worked in marketing or planning. Our technology is unique, advanced and award-winning, and our approach to problems is inventive and effective.

Track record
BrainJuicer works with 10 of the top 50 companies in the world (20 of the top 150), in 50 countries and 33 languages, and now has large normative databases in many countries.

Coverage
We can conduct research projects in any country in the world. Where internet penetration is high, fieldwork is completed online, otherwise respondents are recruited offline and interviewed in an internet cafe. 60% of our work is international.

Type of contact
Consumer-related research. Online panels also enable us to research with harder-to-reach consumers such as kids, teens, leading edgers and high income earners.

Major research activities/formats supported
Our main business is quantitative ad hoc studies with enriched diagnostics, including:

brand personality profiling
consumer deep-dives
insights validation
creative juicing
predictive markets
concept optimiser
pack optimiser
ad optimiser
quali-taxi™
STMs.

Finally we have a UK Juicy Brains panel of 35,000 respondents, and design, recruit and run a number of online proprietary consumer panels for our clients.

Special techniques/branded offerings
Specialised innovation offerings include:

Creative Juicing A dynamic tool to generate, rank and build on creative ideas.
Insights Optimizer Establish the best insights to progress, measure their emotional engagement, provide diagnostics on how to improve.
Predictive Markets ESOMAR Winner of ‘Best Methodology Paper’ offers an intriguing solution to doing more with less, without compromise and doing it faster than ever before. The challenging supposition is that a large group of people, buying and selling shares in ‘ideas’ will be just as accurate as a classic, scientifically sampled research approach - so far validated in the eight headto-head tests.
FaceTrace™ Based on the academic research of Paul Ekman, BrainJuicer’s FaceTrace™ provides a one-number summary of emotional engagement together with providing rich diagnostics to explain why and how the advertising stimuli provoked the emotions it did.

Training and technical support
We have our own, highly skilled development team who created the survey platform and build and maintain each of the online surveys. Our account teams train clients in how to access online results and interpret the standard outputs.

Typical projects
Size: A typical sample size would be 100–300 respondents per country.
Scale: A typical project would include 3–4 countries and/or 3–4 concepts.
Specialist targets: We are able to source almost any target through our network of panel partners.

Further information
www.brainjuicer.com is the best source of additional information. You can find Juicer examples in our ‘Demo’ section, learn about online research in the ‘Q&A’ section and download our papers presented to the MRS and ESOMAR (of which we are members).

Contact details
Jim Rimmer (Managing Director UK)
BrainJuicer Ltd
13–14 Margaret Street
London W1W 8RN
UK

Tel +44 (0)7971 543 986
Fax +44 (0)20 7043 1010
Email jim.rimmer@
brainjuicer.com

US Office:
BrainJuicer Inc
676 Broadway, 2nd Floor
New York, NY 10012
US

Dutch Office:
BrainJuicer Netherlands BV
Delftsestraat, 333013 AE
Rotterdam, Netherlands

www.brainjuicer.com