BMRBwww.bmrb.co.uk
Market research in specialist areas
The British Market Research Bureau (BMRB) has extensive experience of conducting online research but, first and foremost, offer our clients expertise in their sector.
Across all of our specialisms we recommend the use of online data collection when it is the most appropriate methodology to meet the project’s needs in terms of budget, schedule and objectives.
We also offer industry-leading resources in face-to-face, telephone and postal methodologies, and we advise on the most appropriate approach to any research task.
Our areas of research expertise are: - brand owner insight
- business-to-business
- employee and customer
- environmental and climate change
- media
- omnibus
- over-50s
- social policy and public sector
- sports
- syndicated marketing and media surveys
- travel and transport.
Online experience
We conducted our first online study, a readership survey for the Lancet, back in 1996. Since then we have conducted a huge range of online research covering internet and non-internet-related topics.
Researching internet-related issues:- qualitative and quantitative website evaluation
- website visitor profiling
- new product development for online properties
- behaviour and attitudes of internet users - for example, towards e-commerce
- researching site visitors
- global research via online panels.
Researching non-internet-related issues:- employee research
- omnibus surveys
- consumer research into fmcg, travel and many other topics
- global research via online panels.
Coverage
Our geographical coverage is global.
Type of contact
We conduct research among consumers of any age and among business decision-makers.
Special techniques/branded offerings
Online Omnibus: flexible, fast and reliable online omnibus research.
- The sample is drawn from quality-controlled panels to maximise the reliability of results.
- Representative samples are achieved through quotas and weighting.
- A faster and more cost-effective method for finding niche samples, both consumers and business decision influencers.
- The self-completion is an aid to research into sensitive topics.
- Panels are available in many countries so international projects can be completed quickly and cost effectively.
BMRB’s suite of omnibus services also includes face-to-face, telephone, youth and global services. We will always advise on the best methodology for any research project.
Internet Monitor: the most up-to-date survey of internet users available in GB. Conducted by telephone (following a face-to-face establishment survey), Internet Monitor offers a quarterly update on the latest trends in internet usage, behaviour and attitudes.
TGI Net: the most in-depth survey of internet users available in Britain. A fusion of Internet Monitor with TGI enables subscribers to analyse detailed internet usage, behaviour and attitudes by product usage, brand usage, offline media consumption, lifestyle and demographics.
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