Nunwood

About Nunwood
Nunwood is a leading International research consultancy with coverage in over 40 global markets. Our client list contains many of world’s largest brands including Google, Vodafone, Nokia, P&G, Virgin and InBev to name but a few.

Our brand mantra is simple: we aim to deliver what our clients never dreamed possible and through our global end-to-end business solutions, we will help maximise your profit potential. At Nunwood, the term full service has been redefined: it is no longer the provision of just qualitative and quantitative research.

Our business solutions include:

• International research
• Online research
• Customer closeness panels
• Customer value modelling
• Market mix modelling
• Market simulators
• Insight optimisation
• Market assessment
• Customer loyalty
• Revolutionising customer service
• Mystery shopping
• Retail services
• Innovation
• Service and product development
• Emotional marketing and segmentation
• Identity and branding
• Advertising and communication
• Film production
• FIZZ technology (online insight portals).

• Market Research Agency of the Year 2004 & 2005 (Marketing)
• Outstanding Insight Award 2005 (Market Research Awards)
• Best International Research 2005 (Market Research Awards)
• Best Agency 2004 (BMRA/MRS)
• MRS/AURA Insight Effectiveness Award 2004
• People Management 2003 (BMRA/MRS)

Philosophy
At Nunwood, we deliver a customer-centric solution that brings the customer experience to the very heart of the organisation – through a unique blend of insight, advanced analytics, web reporting and film.

We deliver commercial insight through everything we do. We see our research and insight generation as a means to an end, not an end in itself. We strive to tie customer insight firmly back to the financials of the organisation through customer value modelling and other analytics.


Distinctive features
At Nunwood, we construct bespoke programmes that measure the customer experience in the most appropriate way for our client organisations. While we have a wealth of normative data pertaining to the customer experience, we don’t force our clients’ issues into a one-size-fits-all approach, rather we advise on a number of options that could be followed.

The value from any experience tracker comes from the actions that are taken off the back of the measures, not the measures themselves.


Frequency of fieldwork
Our bespoke solution is based on a mixture of continuous and pulsed.


Reporting
Our reporting is based on what is best suited to our clients’ business and we work in partnership with them to make it easy to disseminate results around the organisation. Our online reporting capabilities which we deliver through FIZZ, are changing the way many of our clients work with research data. These highly actionable and timely reporting systems are ensuring that our clients can act in a more focused and faster way than ever before.


Specialisation

• Retail
• Financial
• Telecoms
• fmcg
• Travel and tourism
• Utilities
• Transport

• Customer Lifetime Value (CLV) modelling
• Links with customer databases for prediction of individual loyalty and relationship management
• Linking CSM findings to financial measures
• Links to other stakeholder research, e.g. employees, corporate reputation
• Linking CSM data to other customer measures, e.g. loyalty, behaviour – to identify the impact of the customer experience on these.