Leapfrog Research & Planning

Tracking philosophy
Bespoke and creative. We are not constrained by standardised techniques. Each model is tailor made to suit individual client needs, eg: individual target markets, strategic initiatives, communications objectives etc. Often they will involve a strong brand perceptions element as well as advertising/communications tracking which links the communications to wider strategic issues. We are expert at designing research to capture the right data and interpreting the data to provide meaningful analysis.

Most of the tracking we do is online which offers fast, effective, flexible research and affords good value for money.


Distinctive features
The key difference lies in interpretation and analysis. We combine quantitative rigour with qualitative interpretation. We don't bamboozle our clients with jargon and complicated, fussy data. We interpret and offer opinion on the findings in addition to simple commentary. We use visuals, where relevant, to explain patterns or concepts in a meaningful way.


Measures:

• Advertising/communications:
• Recall*
• Recognition*
• Brand association
• Key messages*
• Appeal*
• Product/brand:
• Awareness
• Usage
• Perceptions*

Media	Track	Specialise
TV
Press
Radio
Cinema
Posters
Direct mail
Internet
Sponsorship