Brands: New on WARC
Charity brands Building brands or cash? This paper discusses the linked but complex relationship between charity awareness and donations. Apr 23, 2008  |     In the NewsUnilever Boosts Sales Despite 'Challenging Conditions' LONDON: Anglo-Dutch consumer goods giant Unilever reports solid sales in the first quarter of this year, with the likelihood of continued growth throughout 2008. More ...  Alibaba Makes Gains in India HANGZHOU: Chinese business-to-business website Alibaba.com reported a first quarter doubling in profits to 301 million yuan ($43m; €27.8m; £22m), compared with the year earlier period. Sales rose 53% to 680m yuan after it added 36% more users. More ... More News >> |
Brand Intelligence
Brand Strategy
