Brands: New on Warc

Gaining and maintaining leadership

Being first: How do some brands manage to stay on top?
Mar 11, 2010

Howard Schultz

On the origins of Starbucks and staying leader
Mar 12, 2010

Luxury brands

Post-recession strategies
Mar 12, 2010

4A's Transformation

O'Brien: Unilever for creativity & structure
Mar 4, 2010

IAB Leadership

Pepsico plans Refresh for 2010
Feb 23, 2010

Brand unrest

When brand values don't engage with employees
Feb 5, 2010

New brand wisdom

Emerging help from developing markets
Feb 4, 2010

Global brands

Available globally
and loved locally?
Feb 4, 2010

A brand new future

Will brands lead the way to a new, gentler capitalism?
Feb 3, 2010

Levi Strauss & Co

How authenticity was restored to the brand
Feb 1, 2010

Collaboration panel

PepsiCo Brazil are co-creating its brand with its consumers
Jan 29, 2010

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In the News

P&G launches major "green" marketing effort
CINCINNATI: Procter & Gamble, the FMCG giant, has launched a new "multi-brand initiative" that intends to demonstrate the "green" credentials of its products.
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Online branded content attracts advertisers
NEW YORK: PepsiCo and Unilever are among the advertisers seeking to use online branded content to engage with consumers in innovative ways.
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