Profiles: New on WARC

WARC's Company Profiles provide key details and analysis on the world's top advertisers, brands and agencies, including latest activities, market position, performance, structure and history - as well as links to related profiles and external websites.

Use the lefthand menu to search the full collection, or view the latest additions below.

Mini

An overview of the modernised icon
Apr 1, 2008

Virgin

Richard Branson's translatlantic carrier
Mar 24, 2008

O2

O2: a profile of
the mobile brand
Feb 13, 2008

Lexus

A look at Toyota's luxury marque
Feb 4, 2008

P&G Beauty

Profiled: P&G's $20bn beauty brands
Dec 3, 2007

eBay

The rise and rise of the online auctioneer
Oct 4, 2007

'How to' Guides

Essential guides to major topics and tasks.

Key items to cover on marketing projects.

Brand Planning Advice

Practical advice on planning brands.

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