Advertising and Promotion: New on WARC

Journal of Advertising Research Special Issue

This article from JAR looks at the long-term effects of advertising? To read more articles from this issue click here.
Jun 24, 2009

Empirical patterns

The short-term effects of advertising
Jul 1, 2009

IPA databank

Which strategies are recipes for success?
Jun 25, 2009

Brand conversation

JAR special: WOM and advertising
Jun 23, 2009

Denny's

The "Grand Slam Breakfast" giveaway
Jun 12, 2009

Effective briefing

Three key steps to managing creativity
Jun 10, 2009

Engagement

Tummler: keeping engagement simple
May 8, 2009

4As Leadership

'Start up' 4As: global links and diversity
Apr 29, 2009

Media thinking

A new approach to communications
Apr 16, 2009

Product placement

Tummler: ads and product placement
Apr 14, 2009

Advertising effects

ARF 2009: testing the 'laws' of ads
Apr 7, 2009

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In the News

New rules to govern targeted ads in US
NEW YORK: Online behavioural advertising will soon be subject to a new set of self-regulatory guidelines in the US, after the Association of National Advertisers, Direct Marketing Association, 4A's and Interactive Advertising Bureau released a joint report outlining the "principles" that should govern such schemes.
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Unilever aims to exploit recession
LONDON: The economic climate will not begin to improve until next year at the earliest, but the downturn does provide brand owners with a number of opportunities, says Paul Polman, ceo of Unilever.
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