Advertising: New on Warc

Product placement

International Journal of Advertising: Memory and perception of brand mentions and placement in songs
Dec 16, 2009

Emotive creativity

Emotional ads do not increase attention
Jan 7, 2010

Entertainment media

Proposing business process models for placement
Dec 11, 2009

Interactive television

Comparing three advertising formats
Dec 1, 2009

Global sponsorship

A new report looks
at levels of success
Nov 17, 2009

ad:tech New York

Sorrell presents advertising's future
Nov 5, 2009

WPP's John Steel

Why real planners use real research
Nov 4, 2009

Emotional advertising

Making an impact with emotion
Oct 26, 2009

Tummler on…

…advertising. Are
bad ads ineffective?
Oct 23, 2009

Brand engagement

Narrative power: brands as storytellers
Oct 6, 2009

Paying agencies

Coke's new agency remuneration model
Oct 5, 2009

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In the News

UK ad market to return to growth in Q3
LONDON: The advertising market in the UK will return to growth in the third quarter of this year for the first time since 2008, a new forecast from the Advertising Association and Warc has predicted.
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Advertising rates set to rise in BRIC markets
MUMBAI: Brazil, Russia, India and China will all see media prices increase this year, as advertisers continue to heighten their interest in these markets.
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