Advertising and Promotion: New on WARC


Commercial controversy

Commercial controversy
Selling with shock: The UK advertising watchdog has unveiled its latest annual report of ads that caused a public shock.
May 1, 2008
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Multi-market campaigns

Multi-market campaigns

Creative thinking

Creative thinking

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Multi-channel campaigns

Multi-channel campaigns

Ads in Japan

Ads in Japan

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How ads work

How ads work

Olympic sponsorship

Olympic sponsorship


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Direct marketing

Direct marketing

Brand relaunches

Brand relaunches

 

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In the News


Television Stakes Claim for US Adults' Time
NEW YORK: Television continues to command a significant portion of American consumers' attention, according to a new study from the Television Bureau of Advertising.
More ...

Unilever Boosts Sales Despite 'Challenging Conditions'
LONDON: Anglo-Dutch consumer goods giant Unilever reports solid sales in the first quarter of this year, with the likelihood of continued growth throughout 2008.
More ...

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