
![]() ![]() ![]() ![]() ![]() | In the NewsNew rules to govern targeted ads in US NEW YORK: Online behavioural advertising will soon be subject to a new set of self-regulatory guidelines in the US, after the Association of National Advertisers, Direct Marketing Association, 4A's and Interactive Advertising Bureau released a joint report outlining the "principles" that should govern such schemes. More ... ![]() Unilever aims to exploit recession LONDON: The economic climate will not begin to improve until next year at the earliest, but the downturn does provide brand owners with a number of opportunities, says Paul Polman, ceo of Unilever. More ... ![]() More News >> |
