Advertising: New on Warc


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Focus on the family

Focus on the family

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Advertising strategy

Advertising strategy

Emotional models

Emotional models



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IAB Leadership

IAB Leadership

Subway sponsorship

Subway sponsorship

 

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In the News


ASA to monitor brand sites, social media in UK
LONDON: The Advertising Standards Authority, the UK ad industry's regulatory body, will have its remit extended to cover brand websites, social networks and similar tools from March 2011.
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US marketing budgets are set to rise
NEW YORK: Marketing budgets could increase by almost 10% in the US over the next 12 months, with social media set to benefit as a result, a study has found.
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