This month sees the launch of more pages in our Spotlight series, designed to provide you with the latest and best papers on key topic areas. So read on for details of new showcases on Food, Finance and Asia-Pacific – including some open-access papers if you don’t yet subscribe.

And if you haven't already, check out our other recent additions: Digital, Alcoholic Drinks and Recession.

In the new Spotlight on Food Marketing you will find a glut of papers from across the sector, ranging from consumer buying trends and market developments to brand profiles and award-winning case studies, including:

Product launches in the food sector: the recipe for success (open-access)
Will a slimmer Unilever be more effective?
Best Practice: making the most of food advertising
How we buy food: the changing role of food in our lives

The finance sector has hogged the headlines over recent months, as the full impact of the global liquidity crisis unfolds. Our Spotlight on Finance is the place to go for the implications of the credit crunch together with a wealth of other papers, cases and profiles. These include:

How US banks are courting Hispanic consumers (open-access)
Called to account: the UK financial services sector
Time for banks to over-perform on customer experience
TD Canada Trust: banking can be this comfortable

Asia Pacific has emerged as the most exciting and fast-moving business region in the world. And our new Spotlight on Asia-Pacific is specifically designed to help you stay ahead in its increasingly competitive markets. Here, you will find papers and cases such as:  

Why Western Ads do not work in Japan (open-access)
How Chinese and Indian consumers see themselves
What can $1000 buy in eight Asian-PAC media markets?
Telstra BigPond – How a leader delivered outstanding results

... here’s a reminder of another way to keep up to speed - WARC Updates. Choose from 8 different monthly bulletins (brands, media, consumers, digital ...) featuring the latest papers and cases, such as:

Digital: Social media explained (open-access)
Consumers: How brands can appeal to the super-rich (open-access)
Marketing: Neuroscience report: exploring the brain
Media: Will online data do away with demographic targeting?

Upcoming events and awards

ESOMAR WM3: It’s hard to stay apace with the rapidly changing world of media. But if that’s your job – and for most of us in the marketing business, it is – ESOMAR’s annual WM3 conference is running in Budapest in early June, where the focus will be on consumer-centric audience measurement of cross-media consumption.

EACA Care Awards: Are you proud of a creative campaign with an environmental or humanitarian message? The European Association of Communications Agencies is launching its new Care Awards for creative excellence across the non-profit sector. But hurry - the deadline is just days away.

That’s it for this month, but if you cannot find what you are looking for or want to suggest future articles or new subject areas, please let us know.