This joint case study will be relevant to any marketer or researcher interested in how to increaseresearch value through more creative engagement of participants whilst simultaneously reducingresearch ...

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for id ...

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engageme ...

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, con ...

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what doesCorporate Social Responsibility (CSR) really mean – to consumers as opposed to shareholders? Does it enc ...

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that themost valuable ...

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptu ...

This presentation addresses the somewhat conflicting developments in healthcare research overrecent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in ...

Children’s economic influence is increasing, stimulating a rich youth research market. However,mounting criticism of the “commercialisation of childhood” has resulted in a plethora of (often conflicti ...

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys. Major scams in several countries are dupi ...

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presen ...

This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviv ...

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the m ...

This presentation describes the approach and findings of a qualitative research study conductedin the United Kingdom on behalf of the Department of Health. In gathering data, the need forresearch agen ...

Corporate (social) responsibility is high on the agenda of almost every national and internationalcompany. But little is understood about what it does to a brand or how a brand should deal with it. Al ...

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities an ...

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American a ...

The recent economic downturn resulted in the rapid deterioration of the appeal of “classic” luxurypropositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namelythe ...

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The un ...

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobileInternet m ...

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was t ...

Darwinism is relevant to Marketing Science as far as emotions are concerned. Biological and evolutionary thinking explain why universal emotions take place and how they affect our daily lives. Being a ...

What is the right way to advertise in times of crisis? What changes compared to normal times?What must be said, and how? What kind of stories have to be told, so as to connect to a worriedconsumer? Th ...

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in inno ...

We are in the midst of a economic crisis – the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collecti ...

The global economic recession poses challenges to those consumers who had begun to act more responsibly in their consumption. Suddenly faced with uncertainty and financial insecurity, ethical marketer ...

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In ‘We’ research we ...

Citizens of modern societies live in a world of digital data, generating an information trail as they e-mail, shop with loyalty cards, surf the Web, make wireless calls. In response, cautious consumer

If Web 2.0 represents a new stage in consumer technology, the next wave is all about Enterprise 2.0 - putting those tools to work in organizations. The trend is driven in part by the newest generation

Some companies do succeed in recession. They see it as an opportunity for growth. While competitors panic, they stick to a plan. This booklet zeroes in on the space where marketers today are more and