SYDNEY: Online advertising will continue to enjoy impressive growth in Asia Pacific in the next few years, but individual countries in the region are displaying considerable diversity in this area, re ...

PALO ALTO, California: Members of Facebook, the social network, have more conversations about brands than the typical US consumer, be it on the web or offline, a new study has found.An increasing numb ...

LONDON/WASHINGTON: Procter & Gamble, General Mills and Wal-Mart are all emphasising specific "mission statements" during the downturn, but whether this will make a difference to their sales levels ...

LONDON/WASHINGTON: The US is the biggest market in the world in terms of adspend per capita, followed by Australia and Austria rather than nations with higher overall expenditure, according to Warc's ...

NEW DELHI: Reliance Industries, the energy-to-retail group, is India's most valuable brand, according to a study produced by Brand Finance, the consultancy, for the Economic Times, the daily news titl ...

NEW YORK: Coca-Cola, McDonald's and LG have joined a growing number of major advertisers that are using "augmented reality" in an effort to engage consumers with their marketing efforts. The technolog ...

SINGAPORE: The number of consumers using their mobile phone to access social networking websites in Asia Pacific is continuing to rise, new figures published by IDC, the research firm, show.IDC conduc ...

NEW YORK: Colgate Palmolive, the household goods giant, is heightening its focus on several key emerging markets, which it expects to be among the main drivers of growth over the course of next year.T ...

PARIS: Consumer behaviour is going through a "profound transitional phase" that will have major implications for brands both during and after the downturn, according to Emmanuel Faber, co-chief operat ...

BEIJING: China Central Television, the state-operated Chinese broadcaster, posted a record 10.96 billion yuan ($1.6bn; €1.1bn; £965m) in sales during its latest advertising upfront, as marketers attem ...

LONDON: Brands must truly place consumers at the heart of their operations if they are to succeed in the long-term, rather than only making token efforts to do so, as is often the case at present, the ...

NEW YORK: Major advertisers such as Ford, Starbucks and JCPenney have all benefited from placing a heightened emphasis on digital media, a strategy which has enabled them both to engage with consumers ...

LONDON: Aegis, the marketing communications group, posted a double-digit decline in organic revenues over the first nine months of this year, as the financial crisis continued to impact advertiser bud ...

BEIJING: The target audience for luxury brands in China tends to be much younger than in areas like the US and Europe, posing a range of challenges to premium brands seeking to make inroads in this vi ...

ATLANTA: Coca-Cola, the US soft drinks giant, is making increasing use of social media as both a brand-building and PR tool, as it seeks to find new ways to actively engage with consumers on digital p ...

LONDON: The number of smartphone users in the UK is continuing to grow, and has now reached a total of 6.2 million people overall, new figures from The Nielsen Company, the research firm, show.Nielsen ...

TOKYO: Sony, the electronics giant, is planning to "reinvent" its approach to marketing, and will now concentrate more of its resources behind a select group of products, as it seeks to heighten the i ...

NEW YORK: A majority of the biggest companies in the US are failing to take advantage of the opportunities offered by Twitter, the microblogging portal, to build relationships with consumers and inter ...

BANGALORE: Levi Strauss and United Colors of Benetton are set to be among the first multinational apparel brands to post $100 million (€67.2m; £55.6m) in annual sales in India, a result of more than t ...

NEW YORK: Major players in the US consumer goods market should return to growth in 2010, having suffered particularly heavily during the financial crisis, Fitch, the global ratings agency, has predict ...

LONDON/WASHINGTON: North America's position as the world's biggest regional advertising market has come under increasing pressure during the economic downturn, new figures from Warc show.According to ...

SINGAPORE: The size of the internet population in Asia Pacific has increased by 22% over the course of the last year, to 484.2 million people overall, with China and Japan enjoying the most substantia ...

LONDON: Unilever, the world's second-largest consumer goods company, is heightening its focus on innovation, as it seeks to strengthen its position both during and after the economic downturn.The Angl ...

ATLANTA: Coca-Cola, the US soft drinks giant, is hoping to double the revenues generated by its core and bottling operations to $200 billion (€134bn; £119bn) by 2020, with new product launches and maj ...

BANGALORE: Domino's, the fast food specialist, is aiming to heighten its presence in India, and is placing a particular emphasis on affordability and customer service, which it argues are of specific ...

CINCINNATI: A majority of advertising agencies in the US believe it is much harder to secure new business in the financial crisis, but few have diversified their approach in an effort to overcome this ...

BEIJING: Consumer spending levels in China have recorded a double-digit improvement over the course of this year to date, but considerable room for growth still remains for brands in a variety of diff ...

MONTREÁL: Many sponsorship opportunities do not currently meet the needs of brands which partner with organisations and events in an effort to engage with their target audience, according to research ...

LONDON: Online adspend will continue to rise in Europe over the next two years, as marketers increasingly divert funds away from traditional media and towards the web, a new study by the European Inte ...

NEW YORK: Major advertisers such as Unilever, Burger King and Procter & Gamble are making heightened use of interactive TV advertising as they seek to take a targeted approach to connecting with c ...