This Company Profile provides key details and analysis of Innocent Drinks, including its latest activities, market position, financial performance, Brands, structure and history ... ...

This article discusses search marking, which has long been regarded as one of the most effective channels for direct response campaigns, but retains an uncertain relationship with online branding. As ...

This article, by Jimmy Maymann of GoViral, discusses how to create successful viral communications. It argues that good content is key, otherwise recipients will not 'seed' - that is, spread - the con ...

This article discusses the rise of dark chocolate, which has long been popular in mainland Europe, but is also now having an increased impact in the chocolate markets in the UK and US. Dark chocolate ...

This paper looks at UK consumers' increasing acceptance of debt over the last two decades and the reasons behind this change. Based on research from Henley Centre HeadlightVision, it suggests 6 factor ...

This paper provides an overview of the characteristics of the outdoor medium, including recent technological and format developments. The paper also covers the outdoor audience, the best uses of outd ...

This article discusses the ten ads which received the most complaints to the Advertising Standards Authority in 2007. As well as providing some background information regarding the ads, it also contai ...

Increasing female independence and wealth has pushed women up the marketer's agenda, but advertising for financial brands often fails with patronising campaigns. This paper argues that brands often go ...

The 2008 BrandZ Top 100 Most Powerful Brands survey found the global value of leading Chinese brands is climbing exponentially. This paper analyses the survey and asks whether these brands (which incl ...

An obituary of Sir Bernard Audley, the founder of AGB Research, who died in January 2008.

This article assesses how banks perform with regard to customer experience. Banks operate in a highly competitive environment, and often place great deal of emphasis on business goals like improving e ...

This piece by WARC editor Carlos Grande looks beyond the headlines of the 2008 BrandZ top 100 report, to identify some of the trends and learnings behind the rankings. The themes it discusses include ...

This paper discusses how luxury brands can create exclusivity and desirability among the super-rich (defined as the wealthiest 5% of a society). Given that they can afford most things, genuine rarity ...

This piece by WARC Media Editor Laura James reviews the UK financial services market, citing key WARC papers along the way. Areas covered include the UK savings market, credit and mortgage products, a ...

Unilever is the world's third largest food group - after Nestlé and Kraft - and is in the midst of a restructuring programme, One Unilever, to reshape the way the company approaches innovation and spe ...

According to research from IRI Infoscan, only one in five product launches in the food and drink sector - whether for new brands or brand extensions - can be deemed a success (that is, achieving month ...

This article details Millward Brown Optimor's BrandZ Top 100 Rankings 2008, an annual study which identifies the most valuable global brands. The results include the fact that Google is once again the ...

The product placement industry is worth as much as $40bn globally, but very little is really known about it. This paper investigates the potential of 'brand integration', as those involved prefer to c ...

This paper reports on a project by OMD that uses online survey research and TGI data to identify all the influences on consumers in 10 different and map typical paths to purchase in those markets. It ...

Online retail is continuing to grow apace (by 21% in the US last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone a ...

This Company Profile provides key details and analysis of Virgin Atlantic, including its latest activities, market position, financial performance, Brands, structure and history ... ...

This Company Profile provides key details and analysis of John Lewis, including its latest activities, market position, financial performance, Brands, structure and history ... ...

This article summarises a selection of the findings of Social Networking: a quantitative and qualitative research report into attitudes, behaviours and use, published by the UK communications regulato ...

Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampl ...

China is a large heterogeneous market with diversified consumer behaviour in different regions. This study aims to examine personal value differences between consumers in China’s inland and coastal re ...

This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for me ...

Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present pro ...

Rationing of National Health Service expenditure is inevitable, difficult, controversial, and it is unusual for the public to have a direct say in setting healthcare spending priorities at the local l ...

Three versions of a question for establishing the age of respondents were tested in two surveys. All three questions had very low non-response rates; however, asking ‘How old are you?’ in a mail surve ...

It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of s ...