About Warc – the company

In the increasingly complex world of marketing:
  • We help you make sense of change
  • We provide stimulus for your thinking
  • We let you see what’s on the horizon
  • We help you make your case

Areas of business: at the heart of Warc is warc.com, our unique online service for marketing people around the world. We also have three other areas of activity:
  • Events: we organise a range of premium conferences and seminars covering topical issues of interest to marketing people across the world.
  • Magazines and journals: we publish highly respected magazines and market leading journals for people working in advertising, marketing, media and research.
  • Data: we provide the authoritative trends and forecasts of advertising expenditure for all major economies, which are used by media researchers worldwide.

Recent developments: Warc is the most comprehensive marketing information service in the world and we’ve embarked on an ambitious programme of upgrades. Developments in 2009 included:
  • Creative executions – mainly video – so you can see the campaigns you’re reading about on warc.com.
  • Warc Plus, a service that saves you time by giving you access to the expertise of our team.
  • A Quotebank and Speeches archive going back to the 1920s.
  • A new look and feel for Warc by award-winning graphic designer David Hillman.
  • More reporting from key industry conferences around the world.
  • More material on trends and consumer insights.
  • Streamlined navigation to make it easier to find what you want on warc.com.

 

What People Say


"Warc is a small island of intelligent enquiry floating in a vast stagnant pool of ignorance and assumption"
Rory Sutherland, IPA President & Vice Chairman of Ogilvy Group UK


"Warc is my media and advertising Google, providing global intelligence that I can trust to be relevant and of a consistently high quality. In terms of network usage it’s the most popular resource that our researchers and planners have access to."
Jo Rigby, Research Director, EMEA, Omnicom



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