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Key reading

House of branding

Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success

How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands

Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.

We are what we eat

Results of a global Nielsen analysis focusing on global body image and healthy eating trends.

TV ads and McDonald's sales

How the restaurant giant used fast food data to link advertising quality and sales growth.

Food company profiles

Euromonitor data and analysis on the sector's major companies.