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What’s on Warc

Bentley Burial

Bentley Burial

Learn how an organ transplant organisation compared the absurdity of burying a luxury car with people being buried with their organs.

By driving social media outrage worldwide, the stunt increased donations in Brazil.

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How Unilever builds brands

Unilever - Axe White Label

Find out about Unilever's brand-building strategy and how it is engaging male shoppers.

Examples of strategies include the Effortless Meals campaign by Coke and Walmart, which offered easy meal solutions for customers.

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Toolkit 2015

Toolkit 2015

How the world's smartest brands are responding to six key challenges in 2015.

Warc's Toolkit uses the latest ideas, research, data and cases to prepare marketers for the year ahead.

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Co-creation

When working with consumers on brands, visit our Co-creation Topic Page.

Find articles, research and case studies showcasing insights on co-creation and crowdsourcing.

BROWSE TOPIC PAGE More Topic Pages

How to innovate in communications

See how innovative thinking can take your communications to the next level.

This webinar reveals agenda-setting ideas proven to drive growth.

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