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What’s on Warc

America's Navy: Project Architeuthis

America's Navy

Learn how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.

Even without any paid media, the game increased the likelihood of enlistment.

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Heineken's 'occasion-based approach'


Find out how the beer brand is reaching consumers at the various moments where they drink beer with an "occasion-based approach".

Tapping more everyday drinking moments provides access to volume opportunities.

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Buy Buttons

Buy Buttons

Find out about 'buy buttons', which are making it easier for people to buy products quickly.

They help close the loop between discovery and purchase by allowing immediate purchases within the site they are browsing.

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Before targeting specific demographics, visit our Segmentation Topic Page.

Find articles, research and case studies on identifying and serving consumer cohorts.

Browse Topic Page

How to innovate in communications

See how innovative thinking can take your communications to the next level.

This webinar reveals agenda-setting ideas proven to drive growth.

Watch Warc Webinar

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