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What’s on Warc

White Milk: Music makes more milk

White Milk

Learn how a song competition reversed a decline in milk consumption in Canada.

By composing a song that made cows give more milk, children and teenagers formed a fun connection with dairy farming.

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General Mills: Purpose-driven marketing

General Mills

Find out how the food group has put purpose-driven marketing at the heart of its strategy.

One key strategy is to find 'brand champions' who embody what a product stands for and connect them with the brand's core purpose.

DOWNLOAD EVENT REPORT More Warc Exclusives

Growth hacking

growth hacking

Find out how brands are blending marketing and coding to build a customer base.

Growth hacking delivers the ability to scale marketing with growth while on small budgets, used by start-ups and established brands.

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TV Effectiveness

When using television as a marketing channel, visit our TV Effectiveness Topic Page.

Find articles, research and case studies showcasing effective use of television.

BROWSE TOPIC PAGE More Topic Pages

How to innovate in communications

See how innovative thinking can take your communications to the next level.

This webinar reveals agenda-setting ideas proven to drive growth.

WATCH WARC WEBINAR More Warc Webinars

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