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What’s on Warc

IKEA: Human Coupons

IKEA

Find out how IKEA generated excitement for a new store opening in Canada.

By turning people into opening day coupons, the campaign exceeded visitor numbers and sales, compared to other store openings.

DOWNLOAD CASE STUDY More Case Studies

Frito-Lay masters digital

Learn how how Frito-Lay is deepening its engagement with consumers through digital.

Ways it is connecting with people include making shareable content and finding the right media and context to enhance this sharing.

DOWNLOAD EVENT REPORT More Warc Exclusives

Haptic tech

Haptic tech

Find out more about how brands are employing sensory marketing.

Learn how technology can deliver more immersive and enveloping brand experiences.

DOWNLOAD ARTICLE More Trend Reports

Encouraging Trial

If you need to persuade people to try out your brand, visit our Encouraging Trial Topic Page.

Find articles, research and case studies showcasing how to best drive user trial.

BROWSE TOPIC PAGE More Topic Pages

How to innovate in communications

See how innovative thinking can take your communications to the next level.

This webinar reveals agenda-setting ideas proven to drive growth.

WATCH WARC WEBINAR More Warc Webinars

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