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What’s on Warc

Hyundai Undead

Hyundai Walking Dead

Learn how the car manufacturer used zombie related marketing to appeal to millennials.

A tie up with popular TV show 'The Walking Dead' featured Hyundai cars and helped the brand to reach a new set of fans.

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General Mills: Purpose-driven marketing

General Mills

Find out how the food group has put purpose-driven marketing at the heart of its strategy.

One key strategy is to find 'brand champions' who embody what a product stands for and connect them with the brand's core purpose.

DOWNLOAD EVENT REPORT More Warc Exclusives

Toolkit 2015

Toolkit 2015

How the world's smartest brands are responding to six key challenges in 2015.

Warc's Toolkit uses the latest ideas, research, data and cases to prepare marketers for the year ahead.

ACCESS REPORT More Trend Reports

TV Effectiveness

When using television as a marketing channel, visit our TV Effectiveness Topic Page.

Find articles, research and case studies showcasing effective use of television.

BROWSE TOPIC PAGE More Topic Pages

How to innovate in communications

See how innovative thinking can take your communications to the next level.

This webinar reveals agenda-setting ideas proven to drive growth.

WATCH WARC WEBINAR More Warc Webinars

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