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Point-Of-Purchase Advertising International (POPAI) is the trade association of the $17 billion in-store segment of the advertising industry, dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of in-store advertising through research, education, trade forums, and public policy efforts.
POPAI offers brand marketers, retailers, and producers of in-store advertising a world of information, networking opportunities and education, providing tools needed to do their jobs better and increase their product sales.
The association seeks to advance the evolution of P-O-P advertising as a strategic advertising medium integrated into the marketing mix. POPAI also offers members the tools they need to be knowledgeable about in-store advertising and adhere to industry standards of practice.
For more information on POPAI membership, visit www.popai.com or email firstname.lastname@example.org.