CAANZ is the industry association for advertising and communication agencies. It is committed to encouraging, recognising and rewarding excellence, and runs a series of industry awards' schemes, including the CAANZ Effie Awards.
These awards recognise phenomenally successful campaigns, judged on the basis of quantified objectives, clearly demonstrable evidence that the advertising and marketing objectives were achieved, scale of achievement, difficulty of the task and evidence of innovation in strategy, media and creative executions.
CAANZ works on behalf of members for the protection of a self-regulatory environment for advertising and offers them a range of services, benefits and incentives to help manage their agencies more effectively and serve their clients better, including:
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Warc.com includes winning CAANZ Effie Award case studies from 1998 onwards.