Turkish Foundation of Advertising

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Warc.com includes a short selection of case studies originally published in the TFA's Encyclopaedia of Turkish Brands.
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Turkish Foundation of Advertising (TFA) was founded by the Turkish Association of Advertising Agencies (TAAA) and its members in 1998.

The leading organisations in the Turkish advertising sector, TAAA and TFA represent 85% of the industry having more than 75 corporate and 37 personal members and work with the objective to promote the qualitative and quantitative growth of the industry.

While TAAA focuses on the industry representation, with a special emphasis on media measurements and improving sectoral standards, TFA disseminates knowledge and experience to sector professionals to ensure better professional standards.

TFA activities address professionals in all segments of marketing communication: companies, advertisers, the media, advertising agencies and the academic world. In eight years, over 5000 professionals have participated in training events and conferences.

TFA’s major activities include:


Supported by a team of approximately 500 trainers, it trains executives from advertising agencies, advertisers, research, media and other marketing communication organisations, specialists and academics.

Programmes include:

  • S.T.E.P. Trainings: Visionary training sessions to share sectoral knowledge and experiences from Turkey and abroad for young and experienced professionals from agencies and advertisers.
  • AdSchool Istanbul: Masters degrees and certificate programmes for young professionals in marketing communication, in co-operation with Istanbul Bilgi University.
  • Advertising Summer School: An orientation programme about advertising and brand management for young graduates planning a career in the advertising sector.


Encyclopaedia of Turkish Brands: a series of books, success stories of 70 Turkish Brands with a record of effective client-agency relationships.

EFFIE winners in 2005 and 2007: campaign summaries used as a basis for training.

Copyrighted, translated advertising and brand management books published under the house title of FoA Publications.

REM Job Club - Young Talent Programme

  • Collaboration with Academia (especially with communication and fine art faculties).
  • Career counselling.
  • Internship and recruitment programmes.


Contact Details

Aysegul Molu
 – Managing Director of TAAA and TFA
e: aysegulmolu.tmp@rd.org.tr

Fisun Bargu Soner
 – Coordinator of TFA
e: fisuns@rv.org.tr

t: +90 212 243 93 53