SWOCC Book of Brand Management Models

www.swocc.nl
SWOCC – The Foundation for Scientific Research on Commercial Communication (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) – was established by Professor Giep Franzen and Professor Jan van Cuilenburg, and is affiliated with and located at the University of Amsterdam, the Netherlands. The aim of SWOCC is to expand the knowledge of brand communication in such a way that it gains day-to-day functionality.

SWOCC supports scientific research directly with grants to researchers. Primary research themes are brands and brand perception, with additional attention to values in the buying process, the choice of advertising strategies, and the effectiveness of advertising. SWOCC is financed by more than 100 organisations in the field of advertising and media. The 2006 publication of the SWOCC Book of Brand Management Models, available on WARC, marked SWOCC's 10th anniversary.