Founded in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA is the first residential institute in India dedicated to meeting the integrated marketing communications needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its raison d'etre lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment. It effectively addresses the changing needs of businesses that are critically dependent on integrated marketing communications for their strategic results.
MICA offers a Fellowship Programme (PhD) in Management (Communications), Post Graduate Diploma in Management (Communications) and Executive Post Graduate Diploma in Management (Communications). MICA also offers a Post Graduate Certificate Programme in Crafting Creative Communications and online programmes such as Advertising Management & Public Relations and Research & Data Analytics.
MICA lays a great emphasis on research and is currently building collaborative research with various institutions around the world. It also publishes its own research regularly. MICA's core research areas are Branding, Marketing Communications, Social & Developmental Communications, Integrated Marketing Communications, Consumer Behaviour, Media, Culture and Communications, Consumer Relationship Management, Advertising, Retail, digital communications and Gender Studies.