Founded in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. A top rated institute, MICA's flagship programme Post Graduate Diploma in Management – Communications (PGDM-C), equivalent to an MBA, offers specialisations in Brand Management, Marketing Research & Analytics, Digital Communication Management, Advertising Management and Media Management.
MICA's Fellow Programme in Management – Communications (FPM-C) is the only of its kind doctoral programme that encourages both fundamental and applied research in the communication domain, with offerings in the sub-areas of: Communication and Media, Communication and Marketing, Communication and Culture and Communication and Social Change.
Offering specialisations in Crafting Copywriting and Art Direction, the Post Graduate Certificate Programme in Crafting Creative Communications (PGCP-CCC) churns out highly skilled professionals, with a high calibre for creative careers in Marketing Communication.
With communication at the heart of its academic programmes, MICA provides the industry with innovative leaders with the mental discipline to blend concepts and ideas with strategic planning and action, creatively. MICA's PGDM-C embeds in them a sense of value that encompasses not only work ethics, but also a commitment to and a passion for marketing. Summer internships, writing case studies and doing in-depth research, provides practical learning, academic depth and holistic and creative thinking. The dissertation work across industry sectors produces sharp thinking individuals who can plan research and execute complex ideas.
Being contemporary in nature and fresh in spirit, MICA believes in facilitating learning and sharing ideas and experiences rather than merely teaching and encourages experimentation, ideation and exploration. At MICA, we sow ideas, cultivate mind spaces and harvest solutions, thus addressing the needs of an ever-changing environment. The institute provides specialists in the field of Strategic Marketing and Communication domains, assuring the delivery of current, reliable and cost-effective relevant skills.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
MICA lays a great emphasis on research and is currently building collaborative research with various institutions around the world. It also publishes its own research regularly. MICA's core research areas are Branding, Marketing Communication, Social & Development Communication, Integrated Marketing Communication, Consumer Behaviour, Media, Culture and Communication, Consumer Relationship Management, Advertising, Retail, Digital Communication and Gender Studies.