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Kinetic Futures is a think tank that explores the future of commerce and communications around the world. We produce foresight on the evolution of marketing practice, the advertising business, mobile computing, and urban development and transportation over the course of the next decade. Our work examines the interplay of changing consumer behavior, proliferating data and ubiquitous computing, and advances in media surface and mobile technologies.
Headquartered in New York City, Kinetic Futures is incubated by Kinetic Worldwide, a global lifestyle and environment media agency held by WPP company tenthavenue. Kinetic is unique for its particular focus on understanding how brands can connect with people's lifestyles via the environments in which they spend time, whether through out-of-home and place-based media, shopper marketing, brand experiences, mobile marketing, or other means.