IJA: International Journal of Advertising

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About the International Journal of Advertising

The International Journal of Advertising is the world’s leading review of advertising knowledge and a unique source of authoritative analysis and international coverage of all aspects of advertising and marketing, from both the academic and practitioner perspectives.

This peer-reviewed journal's aim is to present articles that have originality, depth and clarity of insight into significant issues and developments of interest to advertising and related industries. Its primary function is to provide a forum for discussion of important issues and for the interchange and cross-fertilization of ideas.

Its editorial policy is to reflect a wide variety of perspectives and to invite different viewpoints of advertising and marketing professionals, academics and those shaping and administering public policy. Its focus is intentionally international and the Journal welcomes contributions from all over the world. Its coverage includes:

• Public policy issues
• Global trends in advertising
• Media development
• Case histories
• Advertising effectiveness measurement
• World advertising statistics

For full editorial and subscription details, visit www.internationaljournalofadvertising.com