GfK
We are one of the world's leading market research companies. With over 12,000 experts in more than 100 countries around the world. We understand that your future is based on big thinking. And that's what we offer you – whatever your size, and wherever you are.
Solutions
Our experts tap into our global network of key practice areas. That means we bring you a 360 degree view of your market that covers the full lifecycle of your products and services:
- Market insights & growth opportunities
- Product design & optimization
- Brand value optimization
- Advertising & communication optimization
- Channel & category optimization
- Price optimization
- Customer experience & loyalty management
Industry experience
As well as being specialists in research, we're experts in your industry as well. All of our industry teams have worked client side at some point in their careers, so they've seen things from your perspective. They have the experience to contextualize research findings to help you understand what they mean for your business.
Our global industry teams cover every major sector:
- Automotive
- Consumer goods
- Fashion & lifestyle
- Financial services
- Health
- Media & entertainment
- Public services
- Retail
- Technology
- Travel & tourism
