ESOMAR: The World Association of Opinion and Marketing Research Professionals

www.esomar.org
ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

All ESOMAR members, as well as their company contact details, are listed in the ESOMAR Directory of members. Members agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world.

ESOMAR was founded in 1948.

Forthcoming ESOMAR Events

28^th Feb - 2^nd Mar: Global Healthcare 2010
W New York
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide. The ESOMAR Global Healthcare 2010 conference focuses on innovation, market trends, and the role of research as the catalyst of this evolution.

25^th - 27^th April: Asia Pacific 2010
Bangkok
There is a widespread sense that we have talked for 20 years about Asia as representing the future. Now the global economy has positioned Asia as a driving force of the world economic recovery. Asia is no longer the next thing but the thing. In this context, business must find the way to invest in innovation and capabilities. How can market research help business exploit the opportunities that the economic situation is bringing to the region? How can local Asian market research companies leverage global opportunities to expand and grow their business? And what are clients looking for? How can local and international companies best utilise existing skills and maximize resources? The answers to these critical questions will be the engine that drives the Asian research industry to react and adapt quickly to the new context.

23^rd - 25^th May: Latin America 2010
Cartagena
Latin America is one of the less affected regions by the 2009 recession. The World Economic Forum stated that the region is in a better position than ever to deal with the socio-economic impact of this crisis and in 2008 the Latin America market research industry showed a healthy 5.6% growth rate after inflation. Latin America has emerged as a source of creativity, solutions and innovation. The conference in Cartagena will delve into this new vibrancy in the region and consider how innovation can lead to further success. The conference will also look at the social challenges of poverty and inequality which still beset the region and the role of research in meeting these challenges.

12^th - 15^th September: Congress - Odyssey 2010
Athens
The move from transactional to relational research is at the forefront of change in the Market Research industry. Technological advancements, societal changes and the current economic crisis are creating new dynamics – challenges to the "traditional" wisdom of market research and marketing. There is an increasing emphasis on the need to continually seek and demonstrate new value propositions. The face of market research is changing and with it so are many of the approaches and methodologies we employ. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace. As we enter a new decade, we as an industry must stop and take stock - to reflect on our research and approaches from the past, differentiate between perception and reality and determine what the future holds. ESOMAR is therefore proud to announce Odyssey 2010 – The Changing Face of Market Research to be held in Athens, the birthplace of critical thought and the foundation of modern culture.