ESOMAR: The World Association of Opinion and Marketing Research Professionals

www.esomar.org
ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 4500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-marking.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

ESOMAR membership is open to everyone, all over the world, who believes that high quality research improves the way businesses make decisions. Its members are active in a wide range of industries and come from a variety of professional backgrounds. Read more about ESOMAR Membership.

All ESOMAR members, as well as their company contact details, are listed in the ESOMAR Directory. ESOMAR members agree to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, which has been jointly drafted by ESOMAR and the International Chamber of Commerce (ICC) and is endorsed by the major national professional bodies around the world. Read more about ESOMAR codes and guidelines.

ESOMAR was founded in 1948.

Forthcoming ESOMAR Events

1^st - 4^th June: WM3 2008
Budapest
WM3 2008 is ESOMAR’s annual event to discuss and debate the opportunities and issues facing advertisers, media owners and researchers from around the world in the area of multimedia measurement.

16^th - 18^th June: Innovate 2008
Copenhagen
Everyone is looking for the next best thing: innovation is on top of the agenda for Brand Managers and Product Managers, and there is a constant pressure to innovate, not just through new products, but also through new brands, new positionings, new target groups, new packaging, etc. Innovation is BIG, innovation is HOT, but innovation as a concept is at the risk of becoming something that means 1000 different things to as many different people. In this conference we want to go back to the heart of the matter and explore innovation from two perspectives: research as a powerful driver of innovation for client companies, and innovative developments in the market research industry.

22^nd - 25^th September: Congress 2008
Montreal,
The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.

We will explore how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions.

Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’. Enterprise and surprise should be the mood of our congress in Montreal.

A word on Montreal: this is a city with a dual personality. It is an exciting mix of European warmth and North American modernity with a history of rich tradition, a mosaic of cultures, and a passion for the future. The city is bubbling with creativity and innovation making it the ideal setting for ESOMAR’s first flagship Annual Congress outside of Europe.

21^st - 23^rd October: Panel Research 2008
Dublin
The research industry is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool … Has the online panel industry been too absorbed by its own issues and lost perspective? ESOMAR Panel Research 2008 Conference will place the industry in a broader context, exploring and confronting the roles of suppliers, agencies and clients, taking a step forward and creating a positive platform for an industry that is still growing at the fastest rate in the MR industry.