Credos was formed by the Advertising Association in early 2010. It is an advertising think-tank, with the aim of better understanding advertising's value to UK society, culture and economy.
Further detail on Credos and its board members is available at www.credos.org.uk.
7th Floor, Artillery House
London, SW1P 1RT
+44 (0) 20 7340 1106
Credos research papers