Admap is a respected monthly advertising and marketing magazine with subscribers in 50 countries worldwide. For over 30 years, it has kept top industry professionals up-to-date with leading-edge practice, important issues and new thinking about advertising and marketing communications.
Admap is written almost exclusively by practitioners working within the industry. Its articles are authoritative and serious, but above all practical. Admap's reputation for revealing innovation in the industry is unrivalled. Much of today's best practice in such diverse areas as advertising research, media planning, monitoring advertising performance and account planning was pioneered through its pages.
The magazine has a genuine global perspective and describes important new developments and techniques that have lessons for all marketers with international horizons, irrespective of the country in which they are based.
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Warc.com includes all Admap articles published since 1990 plus selected classics from the 1960s, 70s and 80s.