ARF: Advertising Research Foundation

www.thearf.org
The Journal of Advertising Research is the principal source of new research knowledge for advertising, marketing and media research professionals in the United States. Published by the Advertising Research Foundation, this peer-reviewed journal keeps its readers armed with both current findings and future trends that are vital for everyone involved with advertising strategy, promotion, new product development, marketing research and media scheduling.

The Advertising Research Foundation also holds a series of workshops each year, to examine and discuss a wide range of topics. The proceedings, published as Expert Reports, offer cutting edge thinking across the marketing spectrum.

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a nonprofit corporate-membership association which is today the pre-eminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Further details can be found at the websites of The ARF and the Journal of Advertising Research.