Warc unveils Asia Prize judges

SINGAPORE: A total of 15 representatives from clients, agencies and academic institutions have joined the judging panel for the 2012 Warc Prize for Asian Strategy.

The free-to-enter prize, which is open for entries until June 1st, will recognise the case studies demonstrating the best strategic thinking by marketers in Asia.

As well as a $5,000 prize for best overall case study, there will also be a $2,000 award for best low-budget campaign.

Those joining jury chairman (and chairman of BBH Asia) Charles Wigley on the panel include senior marketers such as Simon Sproule, corporate VP of global marketing for Nissan, Graham Fewkes, commercial VP for Asia at Carlsberg Group, Viral Oza, director for marketing at Nokia India, and Leonardo O'Grady, director for ASEAN integrated marketing at Coca-Cola Asia-Pacific.

From the agency side, James Hurman, planning partner at Ogilvy Shanghai, McCann Japan EVP/director Dave McCaughan and Paul Rees-Jones, Clemenger BBDO Melbourne's executive planning director, will all help judge the prize. Rees-Jones recently took to the stage at the Asian Marketing Effectiveness Awards as his agency's 'Break-up' campaign for NAB took the ceremony's platinum award.

Other judges include senior representatives from Puma, Kraft, Microsoft Asia-Pacific, Health Promotion Board Singapore, Mindshare and INSEAD Singapore.

Full details of the judges can be found on the Prize website.

David Tiltman, international editor at Warc, said: "Our 2012 judging line-up balances senior client perspectives with agency-side strategy expertise.

"But what unites our judges is years of experience working with Asian brands and Asian consumers in markets across the region. They'll be able to identify the strategic ideas that really make a difference."

The winner of the 2011 Warc Prize for Asian Strategy was Coca-Cola Japan, for its eco-friendly positioning of its I Lohas mineral water brand. Warc subscribers can read the winning case.

Data sourced from Warc; additional content by Warc staff, 3 May 2012

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