ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Apple is most valuable global brand
Agencies look anew at Asia
Retailers underuse customer data
Brands face mobile shortfall
PC sales up in India
Turkey attracts global brands
7 Day Round-Up
The Warc Blog
Warc unveils Asia Prize judges
SINGAPORE: A total of 15 representatives from clients, agencies and academic institutions have joined the judging panel for the 2012 Warc Prize for Asian Strategy.
, which is open for entries until June 1st, will recognise the case studies demonstrating the best strategic thinking by marketers in Asia.
As well as a $5,000 prize for best overall case study, there will also be a $2,000 award for best low-budget campaign.
Those joining jury chairman (and chairman of BBH Asia) Charles Wigley on the panel include senior marketers such as Simon Sproule, corporate VP of global marketing for Nissan, Graham Fewkes, commercial VP for Asia at Carlsberg Group, Viral Oza, director for marketing at Nokia India, and Leonardo O'Grady, director for ASEAN integrated marketing at Coca-Cola Asia-Pacific.
From the agency side, James Hurman, planning partner at Ogilvy Shanghai, McCann Japan EVP/director Dave McCaughan and Paul Rees-Jones, Clemenger BBDO Melbourne's executive planning director, will all help judge the prize. Rees-Jones recently took to the stage at the Asian Marketing Effectiveness Awards as his agency's
campaign for NAB took the ceremony's platinum award.
Other judges include senior representatives from Puma, Kraft, Microsoft Asia-Pacific, Health Promotion Board Singapore, Mindshare and INSEAD Singapore.
Full details of the judges can be found on the
David Tiltman, international editor at Warc, said: "Our 2012 judging line-up balances senior client perspectives with agency-side strategy expertise.
"But what unites our judges is years of experience working with Asian brands and Asian consumers in markets across the region. They'll be able to identify the strategic ideas that really make a difference."
The winner of the
2011 Warc Prize for Asian Strategy
was Coca-Cola Japan, for its eco-friendly positioning of its I Lohas mineral water brand. Warc subscribers can read the
Data sourced from Warc; additional content by Warc staff, 3 May 2012
Judges named for Warc Asia prize
Warc Prize longlist announced
Global marketing outlook improves
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc