LONDON: Warc is today launching the Warc Prize for Social Strategy, a global competition with a $10,000 prize fund, to find the best examples of social ideas that drive business results.
The Prize, which is free to enter and open to clients and agencies in any discipline
, will look for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact.
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, will chair a judging panel of senior client-side marketers and strategy experts from around the world.
"This is an exciting project to be involved with," he said. "Proving the link between social ideas, in all forms, and business results is one of the biggest challenges we face as marketers."
"I'll be looking out for ideas that have social baked in from the start, and deliver meaningful results for the brands behind them," he added.
David Tiltman, Content Development Director at Warc, elaborated: "The Prize is broader than a social media competition. Its focus is social ideas – strategies to get people talking, participating, or recommending – and the results they achieve. It is just as relevant to campaigns that start in TV, or public relations ideas, as it is to specific social media strategies."
The $10,000 Prize fund will be divided between a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards to the best examples of a long-term idea, use of analytics, channel strategy, effective use of a low-budget and a social business model.
In addition, there will also be Gold, Silver and Bronze awards for the highest-scoring cases.
Winning entries will also be featured in Seriously Social 2014, Warc's annual report on effectiveness trends in social marketing.
The deadline for entries is 5th December 2013, and the winner will be announced in March 2014. Further details, including the entry kit and tips on writing a great strategy case study, can be found on the Prize website, www.warc.com/socialprize
"The Warc Prize for Social Strategy fills a crucial gap in industry knowledge," declared Blackshaw. "It will move the industry forward by pulling together best practices from all over the world."
The Prize for Social Strategy joins two other successful case study competitions in the Warc roster. The Warc Prize for Innovation
is a global competition that rewards examples of innovative thinking in communications, while the Warc Prize for Asian Strategy
recognises great strategic thinking in Asian marketing.
Data sourced from Warc