SCHAUMBURG, Illinois: Average circulation for the 534 US daily newspapers fell 3.6% year on year for the six months to the end of March, with Sunday circulation also down by 4.6%, according to the Audit Bureau of Circulations
. Gannett's USA Today
and News Corporation's Wall Street Journal
were the only titles in the daily top ten to post an increase, up by 0.3% (to 2.28 million) and 0.4% (to 2.07 million) respectively. The WSJ
was boosted by its relatively large number of online subscribers, not included in last year's total.
The Los Angeles Times
saw a slide of 5.1%, while the New York Times'
daily edition fell by 3.9% and its Sunday title by 9.3%.
Both of these publications have recently changed their daily distribution structures, and Diane McNulty
, speaking on behalf of the NYT
, said: "This was a decline that we planned and budgeted for." The New York Post
, owned by Rupert Murdoch's
NewsCorp, posted higher circulation figures than its long-term rival The Daily News
, owned by Mort Zuckerman.
The pair are currently vying to purchase Long Island-based daily Newsday
. The Post
, however, did slip in overall circulation by 2.1%, while The News
was down 3.1%.
Data sourced from Wall Street Journal Online; additional content by WARC staff