British adspend increased only marginally in the third quarter and fell in real terms, according to new figures from the Advertising Association.
The Quarterly Survey of Advertising Expenditure -- compiled for the AA by the World Advertising Research Center -- recorded total UK spend of £3.376 billion ($5.853bn; €4.792bn) in Q3. This was up just 0.2% on the same quarter last year, and down 2.6% when adjusted for inflation.
The media covered in the survey are national and regional newspapers, consumer and business magazines, television, radio, outdoor and direct mail. Radio and outdoor were the only outlets to grow in real terms. The total for each medium and year-on-year change (with change in real terms in parentheses) were as follows:
National newspapers £428m, -3.8% (-6.5%)
Regional newspapers £739m, +2.8% (-0.1%)
Consumer magazines £190m, +0.3% (-2.6%)
Business magazines £289m, -3.5% (-6.3%)
Television £847m, -1.3% (-4.1%)
Radio £131m, +8.8% (+5.7%)
Outdoor £196 6m, +6.0% (+3.6%)
Direct mail £557m, +0.6% (-2.3%)
More information on the report can be found on the WARC website.
Data sourced from: Advertising Association (UK); additional content by WARC staff
