Britain's Advertising Association today published its Quarterly Survey of Advertising Expenditure, researched and compiled by the World Advertising Research Center.
In the quarter ended June 30, advertising expenditure in the UK totalled £3,488 million ($5,590m; €4,945m). This represents a nominal increase of 1.2% compared to the same period a year earlier, but a fall of 1.8% in real terms (after adjusting for inflation).
The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor and direct mail.
Regional newspapers, radio, outdoor and direct mail advertising all grew in real terms during the period, posting increases of between 0.3% and 6.3%. Expenditure in national newspapers, consumer magazines, business magazines and television fell in real terms.
Spend by media during Q2 is as follows (the first percentage indicates year-on-year variance at current prices, the second indicates constant prices):
National newspapers £461m (-4.7%) (-7.4%)
Regional newspapers £756m ((+3.4%) (+0.3%)
Consumer magazines £201m (+1.3%) (-1.7%)
Business magazines £266m (-5%) (-7.8%)
Total print media £1,683 (-0.6%) (-3.5%)
Television £950m (+1.7%) (-1.3%)
Radio £126m (+4.1%) (+1.1%)
Outdoor £185m (+6.3%) (+3.2%)
Direct mail £545m (+3.4%) (+0.4%)
Total £3,488 (+1.2%) (-1.8%)
The full AA survey data can be purchased by clicking here.
Data sourced from: Advertising Association (UK); additional content by WARC staff
