ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Wal-mart gets personal with shoppers
Euro online adspend up 11.5%
Category leadership vital in Indonesia
Mobile ad metrics questioned
Electronic Arts is most social brand
Indian attitudes to luxury alter
7 Day Round-Up
The Warc Blog
Tablet battle intensifies
NEW YORK: Apple, the electronics giant, could soon launch a smaller version of its iPad tablet, in a bid to counter similar devices from rivals such as Google and Amazon.
According to sources
by Bloomberg, the information provider, Apple may unveil a "smaller, cheaper" iPad by October 2012.
It is expected to have a screen of between seven and eight inches, and a price point closer to that of Google's Nexus 7, built in partnership with Asus, and Amazon's Kindle Fire, both commanding $199.
"It would be the competitors' worst nightmare," said Shaw Wu, an analyst at Sterne Agee & Leach, the investment management group. "This isn't like the old days, when it cost thousands of dollars more to buy an Apple product. Fifty or a hundred bucks wouldn't be enough to make someone switch."
, the Wall Street Journal stated two of Apple's component suppliers in Asia have been instructed "to prepare for mass production of the smaller tablet", starting in September.
As per the Bloomberg report, this gadget is due to have a screen of under eight inches, compared with 9.7 inches for each generation of the device since the first iteration hit store shelves in 2010.
Figures from Gartner, the insights group, showed that Apple currently holds 61% of the tablet market, which is in line to reach a value of $66.4bn in 2012, DisplaySearch, the research firm, predicted.
UBM TechInsights estimated the latest WiFi-only iPad costs $278 to manufacture but retails at $499, giving Apple a healthy profit. The components in Google's Nexus 7 cost $184, versus $153 for the Kindle Fire.
"Apple is making margin on the devices," said Jeff Brown, UBM's vice president of business intelligence. "They definitely have the high end sewn up."
Michael Gartenberg, an analyst at Gartner, argued that Amazon loses money on the Kindle Fire, but hopes to recoup these losses by selling extra books and digital media via the devices. Google, by contrast, could lean more heavily on ad revenues.
Hardware companies, however, face greater struggles. "How does Samsung make money in tablets, when Google is partnering with Asus to make a product that makes no money?" Gartenberg asked.
For its part, Microsoft introduced the Surface tablet in June, which will be roughly the same size and price as the existing iPad.
As Google and Microsoft use their own operating systems, a failure in the tablet space might be damaging elsewhere. "They're really sticking their necks out this time, putting their own brands on this front and center," said Wu.
Data sourced from Bloomberg/Wall Street Journal; additional content by Warc staff, 6 July 2012
Microsoft targets South Africa
Microsoft seeks to lead in Africa
Marketers mixed on Facebook search
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc