SYDNEY: Radio advertising Down Under reported a 1.4% increase to A$599.6 million ($467.9m; €362.5m; £240m) in 2006, according to latest data from industry body Commercial Radio Australia
The sector posted robust growth in most Oz cities, with the exception of Sydney, which saw radio advertising slip 5% compared with 2005. However, its radio stations still attracted A$216m worth of ads last year.
CRA ceo Joan Warner
said the data, compiled by PriceWaterhouseCoopers
, showed listeners were still tuning in to the radio despite competition from other media.
She added: "The industry is also hopeful of securing a significant share of political advertising in 2007 with state elections slated for Queensland and NSW, and a federal election likely before the end of the year."
Warner pointed out that commercial radio attracted more than 8.6m listeners in metropolitan areas across the country in 2006 - an audience reach of 77%.
Data sourced from Sydney Morning Herald; additional content by WARC staff