ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Wal-mart gets personal with shoppers
Euro online adspend up 11.5%
Category leadership vital in Indonesia
Mobile ad metrics questioned
Electronic Arts is most social brand
Indian attitudes to luxury alter
7 Day Round-Up
The Warc Blog
Optimism grows among marketers
LONDON: Marketers are showing greater optimism regarding trading conditions, staffing levels and their planned expenditure, according to the latest results from Warc's
Global Marketing Index
Based on data from a sample of 1,295 executives, the reading for marketing expenditure stood at 48 points in September, an increase from 46.1 points in August.
Figures on this metric, however, still fell below the benchmark of 50 points reflecting confidence that budgets will rise in the absolute. This has been the case in nine of the last 12 months.
"Continuing global economic uncertainty has led to marketers adopting a generally conservative outlook over recent months," the study said.
"It remains to be seen if the recent announcements of bond-buying schemes from central banks in Europe and the US, which have resulted in sharp gains on global stock markets, will lead to an improvement in the broader economy and increased marketing budgets in the months ahead."
In regional terms, the Americas were unchanged measured against the previous month, on 53.5 points, while Asia Pacific recorded a 3.1 point leap, to 49.1 points.
The reading in Europe was significantly below the 50-point mark indicating neutral sentiment, and came in at 44.8 points. However, this did equate to a jump of 3.9 points since August.
By medium, the internet should retain its position as the primary driver of any growth, having yielded an index score of 74 points. Mobile, which is broken out separately from the web, registered 67.2 points.
Elsewhere, the outlook improved slightly for television, which logged 47.2 points in the latest research round, compared with 46.2 points a month earlier. Press also saw a lift of 2.3 points, albeit to only 35.3 points.
When assessing trading conditions, the panel returned a rating of 54.7 points, up by 0.3 points from August. Totals hit 63 points in the Americas, and reached 54.8 points in Asia Pacific, as well as 51.3 points in Europe.
Turning to staffing levels, the global index stood at 56.1 points, off from 56.6 points the previous month. The Americas posted the best score, 62.2 points, with Asia Pacific on 57.5 points and Europe on 54.4 points.
Overall, the headline GMI, which combines all of these categories, climbed by 0.5 points month on month, to 52.9 points.
Warc is still recruiting for the Global Marketing Index panel. Click
if you would like to join.
Data sourced from Warc, 24 September 2012
Global marketing budgets improve
Admap Prize winners announced
Judges named for Warc Asia prize
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc